A view of the industry through the
eyes of a chain buyer.
My Love/Hate Relationship with
Michaels, Pt. II
There's a lot to like, too.
by Anonymous (December 20, 2004)
(Note: In the Dec. 6 edition of Designing Perspectives, a
Michaels employee complained about the company. In this edition, she
talks about what she likes about Michaels. She remains anonymous,
though, for obvious reasons.)
Michaels is a craft store and I love crafts. And it's all crafts;
it's not a fabric store or a discount retailer. It's not filled with
acres of cheap home decor. (Sorry Hobby Lobby, but those ceramic
roosters just crow tacky to me.)
I love to walk down the aisles and check out the new products,
the books, the magazines, the clearance aisle. I love to see the
endcaps with beautiful displays of products that invite me to
create. I love to see the new seasonal merchandise and all their
And at my local Michaels I like the employees. They're hard
working, they're friendly, they're funny. Before I worked there I
didn't really know them because they're too busy to get to know the
And I like the customers. There are the regulars who come in
every week with coupon in hand, the young women planning their
weddings, and the kids who can't wait to get to the classroom. There
are the men who come in alone, with that air of desperation that
just makes you want to help them. (And they do appreciate it.) There
are the new moms who ask, "How do you do scrapbooking?"
and depend on me to show them. There are the non-crafters who come
looking for a solution to their household problems. And finally, the
really creative crafters who amaze me with what they can do.
So the place and the people are why I stay, but the employees are
leaving one by one and it's not the same store that it was a year
ago. And it makes me frustrated that corporate looks only at these
stores on paper, and not the people that run them.
(Note: To read previous columns, click on the titles in
the right-hand column.