A view of the industry through the
eyes of a chain buyer.
CHA Events for Retailers
How to get more out of a trade
show besides ordering products.
Staff Report (January 5, 2009)
CLN waded through the lengthy list of seminars and events
and picked those especially appropriate for retailers. (Note: This
list does not include workshops. To see the workshop schedule
and to order tickets, visit www.chashow.org.)
Saturday, January 24
11:00 am - 1:00 pm. Demo-nar: Fashion Technology: Witness the
Future of Crafting! (D101). Speaker: Syuzi Pakhchyan.
12:00 - 1:00 pm. Top 10 Things to Update Your Store's Look
12:00 - 1:00 pm. The Indie Craft Cheat Sheet: Trends, Styles and
Habits (S102). Speaker Leah Kramer is the founder of Craftster.org.
12:00 - 1:00 pm. The Trend to "Go Green": Real-World
Examples on How to Grow Your Business AND Save Money. (S104).
2:00 - 3:00 pm. Small Business Retirement Plans: The Essentials
Every Owner Must Know (S105).
2:00 - 3:00 pm. Green Your Store to GROW Your Business - Key
Steps for Retailers (S106).
2:00 - 3:00 pm. Digital Trends Every Scrapbook Retailer Needs to
3:00 - 5:00 pm. Demo-nar: More Ideas for Clubs & Classes for
Scrapbook Retailers! (D102). Speaker: Beth Mauro.
4:30 - 6:30 pm. Taste of Anaheim (E501). Free food, supplied by
some of the area's top restaurants.
Sunday, January 25
12:00 - 1:00 pm. The Health Benefits of Crafting - An Important
Message for Your Customers!
(S111). Speaker: Betsan Corkhill presents evidence and research
on the health benefits of crafting. This is a potential public
relations gold mine for the industry. For a preview, click on Kate's
12:00 - 1:00 pm. Pricing Strategies for Independent Retailers
12:00 - 2:00 pm. Demo-nar: What's Hot in Jewelry Making for 2009
(D103). Speaker: Jill MacKay.
1:00 - 2:00 pm. CHA Craft SuperShow Information Session (E510).
Learn about CHA's new consumer show in Orlando following the summer
2:00 - 3:00 pm. Community Based Partnerships for Scrapbook and
Independent Retailers (S116).
2:00 - 3:00 pm. Advanced Blogging: How to Build Your Blog and
Drive Traffic to Your Website (S115).
3:00 - 5:00 pm. Demo-nar: The Digital Crafter: There's More than
Just Scrapbooking! (D104). Speaker: Angie Svoboda.
5:30 - 7:30 pm. Keynote: Deborah Norville - Turn Your Passion
Into Profit! - Using the Power of Positive Thinking to Reach Your
Monday, January 26
7:30 - 9:00 am. CHA Town Hall (E505). Your chance to give the CHA
staff feedback on improving CHA and discuss with other members the
state of the industry.
12:00 - 1:00 pm. The Best of Both Worlds: A Step by Step Guide to
Introduce Hybrid Scrapbooking in Your Store (S118).
12:00 - 1:00 pm. The Inside Secrets of Fast Track Retailers:
Real-life Strategies That Create Success! (S119). The seminar is
conducted by Georganne Bender and Rich Kizer. For a sampling of
their work, click on CLN's new column, Kizer & Bender's
12:00 - 2:00 pm. Demo-nar: Bring The Joy of Scrapbooking to All
Your Customers (D105). Speaker: Wendy Smedley.
2:00 - 3:00 pm. How to Kill Your Retail Business Without Even
Trying: 10 Fatal Mistakes and How to Avoid Them (S122).
Tuesday, January 27
7:00 - 9:00 am. CHA Annual Business Meeting (E507).
12:00 - 1:00 pm. The Changing Fabric Marketplace and New
Opportunities to Grow Your Business! (S125).
12:00 - 1:00 pm. How Independent Retailers can Thrive in a
Slowing Economy Business (S126).
2:00 - 3:00 pm. Dollars by Design - Product Presentations That
2:00 - 3:00 pm. The Essential Online Solution for Independent
2:00 - 3:00 pm Power Brainstorming: How to Lead Your Team (or
just you) to New Levels of Innovation. (S130).
6:00 - 10:00 pm. CHA Winter Show Event & Annual Industry
Awards Ceremony Featuring ELVIS – The Three Faces of the King