Creative Leisure News - "Benny da Buyer"

A view of the industry through the eyes of a chain buyer.

CHA Events for Retailers

How to get more out of a trade show besides ordering products.

Staff Report (January 5, 2009)

CLN waded through the lengthy list of seminars and events and picked those especially appropriate for retailers. (Note: This list does not include workshops. To see the workshop schedule and to order tickets, visit www.chashow.org.)

Saturday, January 24

11:00 am - 1:00 pm. Demo-nar: Fashion Technology: Witness the Future of Crafting! (D101). Speaker: Syuzi Pakhchyan.

12:00 - 1:00 pm. Top 10 Things to Update Your Store's Look Affordably (S101).

12:00 - 1:00 pm. The Indie Craft Cheat Sheet: Trends, Styles and Habits (S102). Speaker Leah Kramer is the founder of Craftster.org.

12:00 - 1:00 pm. The Trend to "Go Green": Real-World Examples on How to Grow Your Business AND Save Money. (S104).

2:00 - 3:00 pm. Small Business Retirement Plans: The Essentials Every Owner Must Know (S105).

2:00 - 3:00 pm. Green Your Store to GROW Your Business - Key Steps for Retailers (S106).

2:00 - 3:00 pm. Digital Trends Every Scrapbook Retailer Needs to Know (S108).

3:00 - 5:00 pm. Demo-nar: More Ideas for Clubs & Classes for Scrapbook Retailers! (D102). Speaker: Beth Mauro.

4:30 - 6:30 pm. Taste of Anaheim (E501). Free food, supplied by some of the area's top restaurants.

Sunday, January 25

12:00 - 1:00 pm. The Health Benefits of Crafting - An Important Message for Your Customers!

(S111). Speaker: Betsan Corkhill presents evidence and research on the health benefits of crafting. This is a potential public relations gold mine for the industry. For a preview, click on Kate's Collage.

12:00 - 1:00 pm. Pricing Strategies for Independent Retailers (S113).

12:00 - 2:00 pm. Demo-nar: What's Hot in Jewelry Making for 2009 (D103). Speaker: Jill MacKay.

1:00 - 2:00 pm. CHA Craft SuperShow Information Session (E510). Learn about CHA's new consumer show in Orlando following the summer trade show.

2:00 - 3:00 pm. Community Based Partnerships for Scrapbook and Independent Retailers (S116).

2:00 - 3:00 pm. Advanced Blogging: How to Build Your Blog and Drive Traffic to Your Website (S115).

3:00 - 5:00 pm. Demo-nar: The Digital Crafter: There's More than Just Scrapbooking! (D104). Speaker: Angie Svoboda.

5:30 - 7:30 pm. Keynote: Deborah Norville - Turn Your Passion Into Profit! - Using the Power of Positive Thinking to Reach Your Goals (E504).

Monday, January 26

7:30 - 9:00 am. CHA Town Hall (E505). Your chance to give the CHA staff feedback on improving CHA and discuss with other members the state of the industry.

12:00 - 1:00 pm. The Best of Both Worlds: A Step by Step Guide to Introduce Hybrid Scrapbooking in Your Store (S118).

12:00 - 1:00 pm. The Inside Secrets of Fast Track Retailers: Real-life Strategies That Create Success! (S119). The seminar is conducted by Georganne Bender and Rich Kizer. For a sampling of their work, click on CLN's new column, Kizer & Bender's Retail Adventures.

12:00 - 2:00 pm. Demo-nar: Bring The Joy of Scrapbooking to All Your Customers (D105). Speaker: Wendy Smedley.

2:00 - 3:00 pm. How to Kill Your Retail Business Without Even Trying: 10 Fatal Mistakes and How to Avoid Them (S122).

Tuesday, January 27

7:00 - 9:00 am. CHA Annual Business Meeting (E507).

12:00 - 1:00 pm. The Changing Fabric Marketplace and New Opportunities to Grow Your Business! (S125).

12:00 - 1:00 pm. How Independent Retailers can Thrive in a Slowing Economy Business (S126).

2:00 - 3:00 pm. Dollars by Design - Product Presentations That Sell! (S128).

2:00 - 3:00 pm. The Essential Online Solution for Independent Retailers (S129).

2:00 - 3:00 pm Power Brainstorming: How to Lead Your Team (or just you) to New Levels of Innovation. (S130).

6:00 - 10:00 pm. CHA Winter Show Event & Annual Industry Awards Ceremony Featuring ELVIS � The Three Faces of the King (E508).

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