irreverent, thought-provoking analysis of the industry-- with an
occasional guest columnist.
Provo Responds Again To Charges
The Salt Lake Tribune's article is
by Cathy Davis, Provo Craft and Novelty (January 15, 2007)
(Note: The Salt Lake Tribune reported on the
controversy surrounding the sales and marketing policies regarding
Provo and its Cricut line. CLN reported on the Tribune
article in the current – 1/15/07 – issue and asked Ms.
Davis, Director of Corporate Communication and Training, for a
comment. She responded with the letter below. To read the Tribune
article, visit www.sltrib.com/search/ci_4969590.)
Dear Mr. Hartnett,
I would like to begin by thanking you for the opportunity to
respond to Mr. Dolan’s claims. It is refreshing to see our media
partners providing us the opportunity to offer accurate facts before
false information is printed. The irresponsible reporting of the Salt
Lake Tribune served only to perpetuate the falsehoods that Mr.
Dolan has been making.
We would like to go on record saying that Mr. Dolan’s claims
are unfounded. He has made accusations that are untrue and
consequently have an negative effect on all those involved.
Since its founding in 1963, Provo Craft has not only stood by our
commitment to deliver innovative products to benefit retailers’
businesses, but has also been equally committed to the core value of
integrity. At no point in time would Provo Craft ever intentionally
mislead or deceive any of our customers. Furthermore, since the
implementation of our Minimum Advertised Price (MAP) policy, Provo
Craft has worked to uphold and enforce this policy unilaterally and
without exception. There have been many questions concerning why
different retailers are allowed to sell products for certain prices.
It is important to understand that Provo Craft does not have any
influence over the price products are sold for. Our MAP policy
covers certain forms of advertising on particular products within
the Cricut™ line.
Since the launching of the Cricut™ Personal
Electronic Cutter™, the worldwide response to this
innovative new product has been simply incredible. While this demand
has not come without its challenges, we continue to look for ways to
improve and enhance our partnership with each of our customers. We
understand the concern that is felt by our independent retailers
when trying to compete in such a competitive marketplace. We are
truly committed to looking at ways we can assist them in their
endeavors. It is discouraging to know that there are other retailers
who are responding to the call for a boycott based on false
information. We will be providing exciting opportunities for
independent retailers to grow their businesses and it is truly
unfortunate that some may not have the benefit of these
Cathy W. Davis
Director of Corporate Communication and Training
Provo Craft and Novelty, Inc.
(Note: To read previously published material regarding the
controversy, click on "Vinny Da Vendor" for an interview
with Ms. Davis, and "Benny Da Buyer," retailers' reaction
to the interview. To comment on Ms. Davis' letter, the Tribune
article, and the overall issue, email your thoughts to CLN at