irreverent, thought-provoking analysis of the industry-- with an
occasional guest columnist.
Update: CHA Summer Trade and Consumer Shows
So much to do, so little time.
Staff Report (July 20, 2009)
There is a lot of media attention about CHA coming to Orlando,
attention that will boost crafts' image across the country. CHA
spokesperson Terri O will be on WFLA-TV in Tampa on July 27 and that
will be broadcast to over 100 stations across the U.S. On Tuesday,
Terri will be on the Daily Buzz national TV show talking
about crafts and the SuperShow in 250+ markets. Also on Tuesday the
local FOX-TV station will be broadcasting four live craft segments
from the trade show.
Also, the SuperShow was rated in the top 10 shows and conventions
in Orlando by Examiner.com, and the Summer Show was rated in the Top
200 Shows by Tradeshow Week magazine. Governor Crist declared
July 26 – Aug. 1 as Craft and Hobby Week across Florida and
Orlando Mayor Richard Crotty declared July 31 – Aug. 1 as SuperCraft
Weekend in Orange County.
Prior to the show, CHA members will participate in many give-back
events across Florida:
1. The Orange County Commissioners Back to School Back to
Health Event (Kathy Peterson, www.CraftForHealth.com).
2. A Kids Craft Session at the Orange County Public Library (FloraCraft,
GlueArts, Terri O)
3. A charity crop & auction to raise money for the
Miami-based Leeza Gibbons Memory Foundation (Scrapbook Royalty, Art
Institute Glitter, Inc., Beacon Adhesives, Blumenthal Lansing Co.,
Copic Markers, Canon USA, C&T Publishing, Clear Bags, Crafty
Chica, Creative Impressions, Faber Castell, Fancy Pants Designs
Inc., Fiskars, FloraCraft, Flowersoft, Glue Arts , Imaginisce Jesse
James & Co. , Liberty Scrapbook Supply , Maya Road, Me and My
Big Ideas, Petersen-Arne, ProvoCraft, Sizzix , Soft Flex ,
Stampington Publications, Quick Quotes, Ultra Pro, and Unity Stamp
TRADE SHOW UPDATE.
There are 50+new exhibitors. Pre-registered buyers are down by
about 3% from last year, while exhibit space is down by more than
20%. Execs expect overall attendance to be lighter than last year,
due primarily because exhibitors will not be bringing as many
staffers, a trend that was common at other industry-related trade
shows this year..
The Great Treasure Chest Giveaway.
CHA is sponsoring an opportunity for show attendees to win a
treasure chest full of products from participating exhibitors. Only
available to show attendees, the treasure chest will be located on
the 2nd level concourse near the entrance to the show floor. One
winner will be pulled at the end of each day. Attendees need to drop
off a business card for a chance to win. Treasure Chest product
donations will be promoted during the show, and the winners will be
featured with their gifts following the event.
CRAFT SUPERSHOW UPDATE
Pre-sale ticket sales are over a thousand and expected to be
about 2,000 by next week when local radio ads start today. There
will be 65+ workshops available on a broad array of craft
techniques, plus various make-it/take-it opportunities and numerous
demos. Tickets are $14 for two days, $10 for one day, with children
under 10 free with paid admission. For more info on hours, special
discounts, a list of crafting celebrities, workshop classes, and
show events, visit www.craftsupershow.com.
A recently added feature: Patrick Murillo, Mark Montano, and
Tandy Leather Factory will be guide attendees through Free "mantastic,"
hands-on, make-it/take-its designed for, and inspired by men.
Attendees will also have the opportunity to test drive and win a
Brother Sewing Machine, a deluxe Leathercraft Kit from Tandy Leather
Factory, copies of the recently released book, Popular Mechanics
Man Crafts, and other craft books from Sterling Publishing –
all in booth #2215 Friday and Saturday from 10 am - Noon and 2 pm -
The Crafty Café in booth
#1811 will feature a variety of demos:
Friday, 11: 00 am: German Die-cuts and Dresden Foils Demo with
Candice Windham, sponsored by: Andreas Hamm and E.F. Scraps.
Friday, 1:00 pm: Jewelry Making Techniques and Trends with Jill
MacKay. Author, designer, and consultant Jill MacKay will
demonstrate and share tips on interpreting and translating color and
design trends from fashion jewelry into the materials and techniques
Friday, 3:00 pm: Author Kristal Wick will sign her book Fabulous
Fabric Beads, which is filled with a combination of beading,
scrapbooking, fiber arts, and mixed-media techniques. See Kristal's
projects from the book in person - stunning jewelry that can be
created with inexpensive and readily available supplies and tools
described in her book.
Friday, 4:00 pm: Free knitting lessons from Craft Yarn Council of
America (CYCA) experts.
Friday, 5:00 pm: Free crochet lessons from CYCA experts.
Saturday: 10:00 am: Free knitting lessons from CYCA experts.
Saturday: 11:00 am: Free crochet lessons from CYCA experts.
(Note: The knitting and crochet lessons are each limited
to the first five attendees, picked on a first-come, first-served
Saturday: 12 noon: "Meet & Greet" with
award-winning artist, designer, and author Lisa Pavelka
Saturday: 1:00 pm: Book signing with Matt and Shari, authors of
Real Decorating for Real People and Great Weekend Projects.
(Books will be available for purchase.)
Saturday: 2:00 pm: Crafty Storytellers: Inspiring, Comical &
Entertaining Tales as told by full-time Craftaholics. The speakers,
some of the industry's most popular craft bloggers, include
Kathy Cano-Murillo (thecraftychica.blogspot.com), Margot Potter (margotpottertheimpatientcrafter.blogspot.com),
Lauren Ferguson (www.everythingaltered.com), and Claudine Hellmuth (claudinehellmuth.blogspot.com).
Crafting World Records.
CHA members will attempt to set two world records at the
1. CHA will partner with member Scrapbook Royalty to host the
World's Largest Crop. The crop will feature product giveaways,
goodie bags for each participant worth more than $50, door prizes,
and a charity raffle. Celebrity scrapbookers who will attend include
Terri O, Ana Cabrera, Cheryl Waters of Fiskars, and Paulette Jarvey
of Hot off the Press.
All attendees are automatically entered to win A Scrapbookers
Dream! door prize worth about $1,000. It's a completely stocked,
professional-grade, two-part stacking wire rack system that stores
and displays 25 sheets each of 48 packs of beautiful Paper
Accents™ cardstock. The prize is offered by Paper Accents,
which is distributed by Petersen-Arne.
CHA members supporting the crop include: Art Institute Glitter,
Beacon Adhesives, Blumenthal Lansing, Copic Markers, Canon, C&T
Publishing, Clear Bags, Crafty Chica, Creative Impressions, Faber
Castell, Fancy Pants Designs, Fiskars, FloraCraft, Flowersoft, Glue
Arts, Imaginisce, Jesse James, Liberty Scrapbook Supply, Maya Road,
Me and My Big Ideas, Petersen-Arne, Provo Craft, Sizzix, Soft Flex,
Stampington Publications, Quick Quotes, Ultra Pro, and Unity Stamp.
The record-setting attempt is scheduled from 5:00-11:00 pm on
Fri., July 31 and will benefit the Leeza Gibbons Memory Foundation,
a Miami based non-profit that helps caregivers impacted by memory
disorders and other chronic illnesses. Tickets can be purchased for
$20 at www.craftsupershow.com.
2. The second world record attempt is, "PhotoPearls Big
Picture," the brainchild of CHA member Peter Stambeck, CEO of
Munkplast (PhotoPearls). Together with Today’s Creative Home
Arts magazine, Scrapblog.com, CHA, and 1,000+ fourth graders
from the 50 states, they created an iconic image of President Barack
Obama. Measuring 9 ft. tall x 11.5 ft. wide, the beaded mosaic will
be certified as a world record in Orlando during the Craft SuperShow
on July 31, prior to the Presidents’ birthday on August 4. The
beaded mosaic will be on the display in the PhotoPearls booth at the
trade and consumer shows.
The Kids Zone at booth #1839 will include craft projects, a
bounce house, balloon twister, caricature artist, and other
surprises. (All children must be accompanied by an adult.)