What's new in various product categories; monthly
Knit/Crochet Events Continue To Grow
New York, Washington, DC, Pasadena, and
by CLN (November 7, 2005)
The weather was warm and sunny in New York but not as hot as the
seventh annual Knit-Out & Crochet event in Union Square
Park sponsored by the Craft Yarn Council of America: the event drew
a record 38,000+ consumers topping last year's record of an
estimated 35,000 attendees.
This year's event featured an expanded teaching area – there
were two large tents staffed by volunteers to teach knitting or
crochet – as well as a broad offering of the demos and the usual
crowd pleasers – fashion shows for people and dogs and the Show
& Share, where enthusiasts proudly model their knitted or
"People continued to crowd the Learn to Knit and Crochet
tents," observed CYCA’s Executive Director Mary Colucci.
"Even with more than 150 volunteer teachers working throughout
the afternoon, people waited patiently for approximately 20 minutes
to sit down with a teacher. We ran out of all of our starter kits,
which we make up in advance, and had to use extra yarn and
implements. We estimate that we taught more than 1,400 people. Many
had been to previous Knit-Outs and came back to learn the
other craft," Colucci noted.
Colucci also noted an increase in number of children under 12 who
learned to knit and crochet. "We always have a Kids’ Crafts
table and usually we do simple yarn wrapping or chain-stitch
projects," she explained. "This year the kids wanted to
learn technique, and what made it especially effective is that we
had teenagers among our teachers. We estimate more than 100 kids
learned a new craft."
The Washington, DC, Knit-Out & Crochet event attracted
a record crowd as well. An estimated 8,000 people crowded the tents
that were positioned in front of the Smithsonian castle on the
National Mall. The Capital Crocheters & Knitters (CCK), event
organizers, were delighted with the turnout, which reflected
approximately a 20% increase over last year. They added another
large teaching tent and had to turn away retailers who were
interested in renting table space.
CYCA also teamed up with The National NeedleArt Association
(TNNA), the City of Pasadena and the Susan G. Komen Breast Cancer
Foundation to sponsor the Knit In the City event in Pasadena,
CA, in mid-October. This was the first Knit-Out actually
organized by city officials, and sponsors and participants alike
were pleased with the location and turnout. Estimates were that
between 800-1,000 people attended the event, which was held in
Memorial Park. In addition, the City of Pasadena raised $8,000 from
participants and visitors for the Susan G. Komen Foundation.
For the first time, CYCA also organized a Knit-Out &
Crochet event within a large consumer show. In mid-September,
CYCA was invited by the Southern Women’s Show to participate in
its Charlotte Show, one of 12 shows the company manages. While
staffing a four-day event was grueling, CYCA was busy throughout the
show and mobbed on Saturday and Sunday.
"What struck us about all of the events in which we
participated or organized is the continuing enthusiasm of consumers
to learn to knit and crochet," commented Colucci. "We
taught everyone from soccer moms to teens to older adults getting
back to a craft they did when they were younger, to men.
Universally, they were excited about the new yarns and designs now
available in the marketplace and many came together with friends and
were going to work on future projects together."
(Note: CYCA was planning to have photos of the New York
Knit-Out on its website. Visit www.craftyarncouncil.com.
To read previous "Category Reports," click on the titles
in the right-hand column. To comment, email CLN at firstname.lastname@example.org.)