What's new in various product categories; monthly
Update: The Sewing & Craft Alliance
Growth, variety, and enthusiasm.
by Joyce Perhac, SCA Executive Director (July 20, 2009)
Trained Sewing Instructor Program (www.trainedsewinginstructor.com)
We now have 725+ instructors in our searchable Trained Sewing
Instructor database, with 21 new graduates having completed the
program this week in Albuquerque, NM. The TSI workshop is the only
professional sewing educator-training program of its kind in the
sewing industry. The three-day course covers starting a business,
deciding what and where to teach, creating lesson plans, teaching
techniques, marketing and advertising, and more. While many of our
instructors are teaching in retail stores, schools and studios, a
number of them have started their own businesses. Their enthusiasm
and love of sewing translates to their students who in turn want to
sew more – and buy more products!
The SEW-lutions newsletter is e-mailed to over 32,000 qualified,
opt-in subscribers each month. The newsletter features a new sewing
tip each month along with information on the monthly updates on
sewing.org including the SEW-lutions Guidelines, the new
projects and the featured sewing room.
SEW-lutions Guidelines for Sewing
The goal of the Guidelines is to support the Trained Sewing
Instructors in their teaching and to assist consumers with topic
specific instructions to encourage successful sewing. Retail stores
and professional educators are free to use the Guidelines as
handouts as long as the copyright restrictions are followed. There
are currently 97 Guidelines in the series and two new Guidelines are
added each month.
SEW-lutions Blog (www.sewing.org/scripts/blog)
Former Sew News Editor Linda Griepentrog writes the SEW-lutions
blog each week and consumers follow her updates for the latest
information on books, notions, fabrics, sewing tips, and industry
National Sewing Month (www.nationalsewingmonth.com)
The 2009 theme, "Reuse Remake Restyle" is sure to
resonant with consumers this year and the Sewing & Craft
Alliance promotes National Sewing Month in cooperation with the
American Sewing Guild.
Sewing.org is SCA’s flagship website and remains a free-access
site for sewing and craft enthusiasts for free projects,
learn-to-sew information, educational articles, and interactive
resources. One of the most popular areas of the site continues to be
the Sewing & Craft Room section where a new user-submitted
sewing or craft room is featured each month.
The site is open to the sewing and craft industry as an
advertising medium to reach interested consumers.
Sewing.org also accepts the submission of projects for possible
inclusion on the website. There is no charge for submission and a
link is provided back to the supplier’s website.
Note that we are now accepting sponsorship and advertising of the
programs and websites and I would be happy to forward a media kit to
anyone who is interested.