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Creative Leisure News
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Date: July 28, 2008
Vol. XII, No. 14

Printer Version

TABLE OF CONTENTS

bulletCommentary: Pull Back or Expand
bulletNew Columns This Issue
bulletTake the CLN Poll: Moving to Orlando
bulletThe CLN Poll: Obama Wins
bulletLate-Breaking Chain Store News
bulletMore News from the CHA Summer Show
bulletMartha's Crafts Come to Wal-Mart
bulletGary Deitsch To Leave Creativity
bulletAround The Block Sold
bulletChanges at Simplicity/Conso
bulletHow To Get Rid of Excess Inventory
bulletWhy a Size of Industry Study Is Important to You
bulletEmail: A Banker Talks about Credit
bulletPublic Relations Tip
bulletEmail: Watching Shipping Costs
bulletEmail: Another Publisher Vents
bulletRandom Notes, Random Thoughts 
bulletMiscellaneous News
bulletMiscellaneous News: Media
bulletThe Creative Network: Job Openings
bulletFive Tips for a Woman
bulletReminders

COMMENTARY: WORKING TOGETHER 

Ok, so we have inflation, recession, tough credit, and slow sales. Are we having fun yet?

We've been through this before, and retailers and vendors of all sizes have two choices: cut back or expand. Reducing your ad budget, staff, and new product development is like hiding in the storm cellar, waiting for the storm to pass, then coming back upstairs hoping the house is still there. The other choice is to remember the business adage: If you increase your market share during tough times, you will probably maintain that greater share after the storm passes.

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NEW COLUMNS THIS ISSUE

Business Wise. Because of the rumors and confusion regarding CHA moving the Summer Show to Orlando and added a consumer show, CLN interviewed CHA CEO Steve Berger regarding the details of the shows and the reasons for the change.

Category Reports. Is interest in scrapbooking declining? Or are recession-minded consumers simply cutting back temporarily? CLN asked a strong independent and he provides some interesting answers.

Designing Perspectives. It's crunch time for the Orphan Works legislation in the House of Representatives. Opponents of the bill are now pushing for the House Judiciary Committee to delay voting on the bill this week, before Congress' summer vacation begins. The logic: when the House returns from its summer break, House members will be too busy working on their re-election and the measure will die. Why? If Congress doesn't take action before the election, sponsors have to start the process all over again. Here is a list of Judiciary Committee members. Contact them, especially if they represent your district.

"Vinny Da Vendor." A manufacturer in scrapbook/paper crafts with sales of approximately $500,000 is retiring and selling his company. The company has a strong market niche, a wide variety of customers, and state-of-the-art machinery. To learn more, click HERE.

Newbriefs. CLN's July 21 email blast newsbrief report on the CHA Summer Show.

(Note: If you visit a column and it isn't what's listed here, click on the Refresh or Reload button on your browser.)

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TAKE THE CLN POLL: MOVING TO ORLANDO

(Note: As CLN reported, the 2009 CHA Summer Show will be in Orlando, immediately followed by a consumer show. The announcement caused rumors to fly, so before voting how you feel about the wisdom of the move, read the interview with Steve Berger in Business-Wise, so you'll know the facts and thoughts behind the decision. Once you're read the rationale, then vote on the trade show move – and the consumer show. To vote, click on Industry Polls in the right-hand column or click HERE.)

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CLN POLL: OBAMA WINS

In January it will be President Obama if CLN voters have their way. The Senator from Illinois received an even half, 50%, of the votes, while Senator McCain received 42.2%. Only 7.8% were undecided. That spread of 8 points is slightly larger than the national, more scientific polls.

CLN will ask the question again, just before the actual election, to see what effect the campaign had on voters. (Note: CLN made a mistake in this poll and did not give subscribers another option. As one reader said, "I didn't vote in your poll because I support neither candidate and have made up my mind: I'm not voting for either.")

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LATE-BREAKING CHAIN STORE NEWS

1. The bankruptcy court approved Hancock's reorganization plan, which had been approved by the creditors' committees, so Hancock should emerge from bankruptcy shortly. To CLN's knowledge, creditors will be paid in full (unheard of!) and it's the first retail chain to emerge from bankruptcy since Congress tightened the bankruptcy law a few years ago.

2. Michaels named Elaine Crowley Exec VP/CFO effective Aug. 18. Crowley, 49, served in various capacities at The Bombay Company since August 1990, including CFO/Treasurer since December 2000 and as Sr. VP/CFO/Treasurer since February 2002. Ms. Crowley will receive an annualized base salary of $300,000, subject to increase, and will be eligible for a fiscal year 2008 bonus with a target equal to 50% and a maximum payout of 100% of her pro-rated base salary. She also receives a one-time net sign-on bonus of $150,000 and stock options. She replaces interim CFO Lisa Klinger, who had assumed the temporary post after former CFO/President Jeffrey Boyer resigned in April.

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MORE NEWS FROM THE CHA SUMMER SHOW

The numbers: # of exhibitors, 348, down 11.9% ... Buyers attendance was down 7% and overall attendance, 7,166+, was down 6%. There were 80 new exhibitors and the show floor covered 126,895 sq. ft. There were 70+ workshops/seminars.

The Innovations (best new products) winners: Kodomo (www.kodomoinc.com) won Best of Show for original designs from the Japanese artist Zigen. In Art Materials & Framing, Paverpol USA (www.paverpolusa.com) won for its non-toxic, environmentally friendly textile hardener. In Fabric/Quilting/Needlecrafts, Clover Needlecraft (www.clover-usa.com) won for its Jumbo Quick Yo-Yo Maker. Duncan's (www.duncancrafts.com) Crafty Chica line won in General Crafts. Fiskars (www.fiskarscrafts.com) won in the Scrapbooking & Paper Crafts category for its Push and Print Stamp Factory.

Exhibiting with Excellence awards were presented in each product category: Paverpol USA, Art Materials & Framing; Ribbons House, Fabric/Quilting/Needlecraft; FloraCraft, General Crafts; and Graphic 45, Scrapbooking & Paper Crafts.

Golden Press Kit awards went to Ellison/Sizzix, Gold; Piggy Tales, Silver; Anna Griffin, Bronze; and Sara Hodsdon, Designer.

The '09 Summer Show will be Tues.-Thurs., July 28-30, followed by a consumer show July 31-Aug. 1. CHA scheduled four conference calls for members with questions, but space was limited and within 24 hours after CHA announced the calls, all of the space was taken. More calls will be scheduled for September.

Although not as evident as it is at the Winter Show, the show was another example of how international the industry has become. CLN met a scrapbook retailer with two stores in Nigeria and the editor of a scrapbook magazine in France. An Italian offered to buy an exhibitor, and another exhibitor is discussing the sale of his company to a firm in the Netherlands. CHA reports attendees came from 44 countries.

CHA unveiled a new member benefit: special discount from Staples, the office-supply chain. To register, call CHA's Jon Krance at 201-835-1214.

Show highlights included a video of retired CNA Editor Karen Ancona receiving a Special Recognition award at the opening of the show, and a reception in honor of the late Bill Mangelsen of Makin's USA.

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MARTHA'S CRAFTS COME TO WAL-MART

Martha Stewart Living Omnimedia announced its Martha Stewart Crafts line is expanding into Wal-Mart stores in the U.S. and Canada. Two new assortments – Martha Stewart Create and Martha Stewart Celebrate will debut in most Wal-Mart stores this month. The lines are the result of the partnership with EK Success.

The Create line includes paper, cutting mats, tools, pens, markers, glitter, and ribbons, plus kits for jewelry-making, pipe-cleaner-animals, memory-keeping, party decor, and cardmaking. The Celebrate line showcases ready-made, paper-based weddings essentials such as stationery, guest books, embellishments, favor boxes, cake toppers, and customizable centerpieces, plus flower baskets and ring pillows.

Martha said, "Sharing ideas and inspiration about crafting and celebrations are an integral part of our company and all that we offer. With Martha Stewart Create at Wal-Mart, consumers will experience the satisfaction that comes from making things by hand. With Martha Stewart Celebrate, we will be able to provide beautiful, creative solutions for party-giving from intimate gatherings to large celebrations such as weddings."

Martha's stock has been trading at the low end of its 52-week range of $5.22 to $16.49, the Associated Press reported, and has lost about three-quarters of its value since a high of about $37 in February 2005.

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GARY DEITSCH TO LEAVE CREATIVITY

In a note to employees, Creativity President Gary Deitsch announced that he would be leaving the company which includes Westrim. Gary plans to work over the summer to ensure a smooth transition of his current projects, and provide advice and support to the exec team. His eventual departure will mark almost 40 years in the industry.

Gary's father, Albert, started Westrim in 1951 selling beads and craft basics to dime stores, Hollywood studios, and other outlets when there really wasn't a craft industry per se. Gary worked in the company part-time while in school and joined full time in 1970.

The category that put Westrim on the map, Gary told CLN, was macrame in the 1970s, although beads and basics have always been a mainstay. One of the company's most successful products, still sold in stores, is Westrim's MiniTree. Since its creation in 1984, Westrim has sold $20 million+ (at wholesale) worth of the item. Even Nieman Marcus sold them.

Westrim was also the first vendor to unveil a complete scrapbooking line in 1997 when most regions of the country didn't know what scrapbooking was, or what it would become.

Gary sold the company to investors who installed him as key senior executive of the new company, Creativity Inc., which now includes Westrim, Crop in Style, Blue Moon Beads, DMD Industries and Autumn Leaves.

Gary sold the company to investors who installed him as President of the new company, Creativity Inc., which now includes Westrim, Crop in Style, Blue Moon Beads, and DMD Industries.

Under Gary's leadership, Westrim has been a major player in virtually every major trend – a classic example to all businesses of how to change with the times.

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AROUND THE BLOCK SOLD

Masterpieces Puzzle Co. sold the assets of Around the Block to Ultra*PRO Corp., the parent company of 7gypsies® and Chatterbox®, and other leading consumer product brands. Founded in 2005 by Guinevere Wessell and Jennifer Straus, Around the Block produces tools and other scrapbook products, including the award-winning Paper Tagger and the recent Paper Gator. Around the Block joins Chatterbox and 7gypsies at the City of Commerce, CA headquarters.

Ilene Albert-Nelson, VP, General Manager of Scrapbooking at Ultra*PRO said, "We are very excited to add another premier scrapbooking brand to our portfolio. The addition of Around the Block to our Chatterbox and 7gypsies brands allows us to offer our customers a complete paper crafting solution."

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CHANGES AT SIMPLICITY/CONSO

Conso Int. will now use Simplicity Creative Group for its portfolio of brands, which include Wrights®, Simplicity®, EZ Quilting®, Bondex®, Conso®, Boye®, It's So Easy®, New Look®, and British Trimmings®. Simplicity Creative Group also maintains licensing agreements with Project Runway, Sewing Patterns for Dummies, Disney, and others.

The company said the moves were made to blend the divisions' creative forces and "leverage significant industry expertise in order to deliver even more exciting and inspiring products for the home sewer, do-it-yourselfer, and craft enthusiast...."

The move included personnel changes: Judy Raymond is Sr. VP, Brand Management and Licensing. Abbie Small is Sr. VP, Marketing and Product Development. Helen Keeley was promoted to VP, Corporate Creative Director, and Tammy Russo was promoted to VP, Corporate Merchandising and Website Management.

The company has offices in New York, NY; Antioch, TN; Cheshire, England; Sydney, Australia; and production facilities in Shanghai, China and Coimbatore, India.

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HOW TO GET RID OF EXCESS INVENTORY

Attention manufacturers, distributors, importers, and retailers: Consider donating unwanted products to the National Association for the Exchange of Industrial Resources (NAEIR). The non-profit organization will accept "discontinued models, styles or colors, returns, buybacks, cancelled orders, and slow sellers. NAEIR accepts new items in any of those categories from cosmetics to construction materials," NAEIR says on its website. That includes craft and scrapbooking supplies. The products are then distributed free to schools and other non-profits.

"Under Internal Revenue Tax Code Section 170 (e)(3)," NAEIR reports, "companies making contributions could receive an above cost income tax deduction that could be up to twice the cost of the goods."

To learn more, call 800-562-0955, email donor@naeir.org, or visit www.naeir.org.

(Note: My wife Barbara is Exec Director of Friendship House, a non-profit social agency in Peoria. Friendship House pays a membership fee to NAEIR and has received thousands of dollars worth of supplies for the agency. The latest NAEIR catalog includes numerous pages of craft supplies, particularly scrapbook products.)

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WHY A SIZE OF INDUSTRY STUDY IS IMPORTANT TO YOU

Credit is much tighter these days. Lending institutions, from the local bank to the largest investment houses, are much less likely to loan money to a business for expansion or for a line of credit to ease a cash flow crunch. Lenders and investors want to know if the business, your business, is capable of paying them back; a trade association research study can provide them with reassuring data. A banker's job is to loan money to businesses that repay it. Would you loan money to an industry that didn't know how big it was, or whether or not it was growing?

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EMAIL: A BANKER TALKS ABOUT CREDIT

(Note: Kathy Lamancusa, a well known industry teacher, designer, and writer, is now in the banking industry, and comments about borrowers needing concrete facts, such as size-of-industry reports.)

Since we write unsecured loans and customers are charging off at record numbers, the bank has severely tightened its lending philosophy and is cutting back on these types of loans. Over the few months that I've been in the department, the criteria I've been basing my approvals on continues to tighten and tighten and now it will be very difficult for customers to get a loan unless they really probably didn't need one anyway and could have paid off their debts from their existing savings. It reminds me of how a publisher doesn't want to work with you unless you are "well published," but how can you get published when no one will work with you until you do?

What CLN stated above is absolutely true. Money to ease a cash flow is almost non-existent. If I don't have a sense that you know when and where your money is coming from in the near future, I am to assume it isn't coming and therefore, you would not be able to pay us back – so I have to decline your application.

One of the biggest things I hear that causes an immediate decline from us is, "Well, I'm not really able to pay my bills right now, that's why I need this loan. If you loan me the money, everything will improve." No, it won't improve by me loaning you the money; it will get worse because now you owe more people more money that you can't pay back.

The kinds of loans that get an immediate approval are when there are sound business practices in place, a clear understanding of how and why the business is in an increase or decrease mode, and historically how have things worked. Stats, figures, facts, and clear insight into the nature of the business is refreshing and likely will allow me to transfer hundreds of thousands of dollars directly into any checking account. Anything less, or any sense I get when talking to you that you are struggling and don't know how you will make it, will not only get a decline – it will likely force me to risk-close any other lines of credit or other credit exposure to which we have access.

Times are tough, folks. Now is not the time for wishful thinking and grand schemes that may or may not be successful. Hard, cold facts, data, and a solid, well-thought-out plan will see you through.

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PUBLIC RELATIONS TIP

During tough times, short-sighted execs often reduce their companies' PR budget, thus putting the PR person's job in jeopardy, because the company can't quantify his/her value.

To justify his job, a PR person for Grumbacher used to obtain advertising rate cards from all of the appropriate media. When there was editorial about the company, he would measure the space and determine how much Grumbacher would have had to pay if the editorial was, instead, an ad. Then each quarter he'd add the numbers, which help justify his job, and, by comparing the number to previous quarters, allow him a way to evaluate his work.

Here's an example. Three of the four July issues of Woman’s World magazine featured projects with new Plaid products, FolkArt Acrylics, FolkArt Outdoor, Cork Stamps, Simply Foam Stamps, and Mod Podge. The magazine reaches 8.8 million-plus readers each week, and charges $50,000+ for a page of advertising. If Plaid had had to pay for all that space....

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EMAIL: WATCHING SHIPPING COSTS

(Note: Bud and Shelly Izen run Scrapbook Fever, a strong independent store in Salem, OR.)

I think the biggest impact on our business will come from increased shipping costs. I process all the invoices for our business. I break out shipping as its own category, separate from inventory costs. That way, I can see what the shipping-cost ratio is compared with sales and inventory. When that percentage starts to rise, we adjust our sales price to maintain margin.

Of course, Shelly is diligent when it comes to negotiating the best deals and obtaining free shipping. There are built-in advantages in buying more product from fewer vendors, and the biggest advantages are greater discounts and free shipping. I have to wonder out loud how long those free shipping deals will last. Of course, it's the old story. Improperly managed, shipping alone can eat up some store's entire annual profit. – Bud Izen

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E-MAIL: ANOTHER PUBLISHER VENTS

When I discover that a designer is like the one described in Designing Perspectives (shoddy work, mediocre designs, poor instructions), it is impossible to warn other editors for fear of being sued for slander. So, when editors see a designer's work being used by reputable publishers, they have the mistaken idea that she/he must be a good designer. I see it happening over and over again until we have all been burned. So much time and money has to be spent on correcting the designer's work that I tend to use the tried and true designers who I know will do the job properly. – Name Withheld

(Note: To read the original article, click on Designing Perspectives in the left-hand column, then on "A Publisher Vents" in the right-hand column.)

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RANDOM NOTES, RANDOM THOUGHTS

Here's how I hope the 2009 Orlando consumer show works: manufacturers sponsor demos and make-it/take-its, and use the show as a giant focus group, but do not sell direct to attendees. Instead, they give a discount to an exhibiting retailer on the products used in the demos. When consumers ask where they can buy the products, the vendors refer them to the retailer who sells on the show floor. Vendors who don't have shelf space in Orlando retail stores could sell, but only at manufacturers' suggested retail prices.

Now, CHA cannot legally require what I've just described, but I hope vendors follow that rule. It helps retailers, manufacturers would gain valuable consumer input, and the overall market would grow.

The show is going to happen. So let's do it right.

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MISCELLANEOUS NEWS

COMPANY FOR SALE, I. Click on "Vinny Da Vendor" for more details.

COMPANY FOR SALE, II. Activity kits including Color Your Own T-Shirts and Color Your Own Posters. Many original designs including science, nature, fun, fine art, etc. Educational, fun line with solid potential, to be carried in museum, toy, specialty, and chain stores. Email mn@thejnet.com for detailed info.

LOOKING TO HIRE. VP Sales & Marketing, based in Philadelphia area base. Experience in art material/craft industry required. Salary: $60-70K. Email resume to resumemgw@aol.com.

ACQUISITION. Wichelt Imports has acquired Mirabilia Designs, whose charts will now be distributed exclusively by Wichelt. For info and to order, visit www.wichelt.com.

JUNE. Sales were slow, despite the millions of tax rebate checks. According to the National Retail Federation, retail sales (which exclude automobiles, gas, and restaurants) rose only 1.3% percent unadjusted over last year and increased 0.2 percent seasonally adjusted month-to-month. According to the U.S. Commerce Department, total retail sales (including gas, etc.) rose only 0.1%. "Many consumers have been practical with their tax rebate checks, using them to offset higher prices of gas and food," said NRF Chief Economist Rosalind Wells. "As retailers enter the back-to-school season, they will have to be creative in finding ways to get consumers to spend on discretionary items." Wal-Mart was the big winner with same-store sales up 5.8%, better than analysts' expectations.

RECALLS. Parragon Books recalled about a half million kids' necklaces because of high lead contact on the solder on the ballet shoe charms.The necklace was provided with the purchase of a kids' book, The Magical Ballet Slippers. ... Shoelace and Necklace Children's Charms were recalled by Action Products Int. due to risk of lead exposure. ... Lip Gloss and jewelry sets sold exclusively at Wal-Mart were recalled by F.A.F. due to risk of lead exposure.

DESIGNERS. Plaid has implemented an Internet process to receive project and product submissions on line. Visit www.plaidonline.com.

STORES. To read a list of excellent marketing and PR tips for independent retailers, visit www.toydirectory.com/monthly/article.asp?id=3236. ... For an excellent article on how retailers should price their inventory, visit www.msnbc.msn.com/id/24932198.

SEMINARS. The Professional Scrapbook Retailers Organization will offer seminars Fri., Sept. 12, during the PMA Canada Exposition Sept. 11-13, in Montreal. Visit www.psro.org.

SHOWS. PMA will hold its trade Show March 3-5, in Las Vegas. Visit www.pmai.org. ... The 24th annual iHobby Expo™, Oct. 16-19, in Rosemont, IL is sold out with 269+ exhibitors, including 64 new exhibitors, in 685 booths in almost 70,000 sq. ft. of space. There is a waiting list. Visit www.ihobbyexpo.com or call 800-TOHOBBY.

CAMERAS. Camera phones are getting better. Motorola and Kodak introduced the first 5-megapixel phone, the MOTOZINE ZN5.

PEOPLE. Westminster Fibers named Libby Brooks as the new business manager of lifestyle fabrics. She had been director of crafts for Carpenter Co. ... CHA named Jon Krance as a new Marketing Manager and Michael DiTullio as a new Sales Associate.

CONSULTANTS. CHA hired Association Global Services to address the growing demand for international programs and evaluate existing programs to improve CHA’s international presence.

CHARITY. Jo-Ann launched a campaign to raise funds for the American Heart Assn. Jo-Ann installed acrylic coin boxes at all store registers to collect AHA donations.

DEADLINES. The proposal form for classes at the TNNA 2009 San Diego show are online at www.e-offinger.net/tnna/education/proposal_form.cfm. The deadline is Aug. 4. ... Want to give a business seminar or demo-nar at the CHA Winter Show (Jan. 25-28, Anaheim)? For info, contact Education Manager Amie Kolb at akolb@craftandhobby.org or call 201-835-1202. The deadline is Aug. 15.

STATIONERY. Vera Bradley, known for her quilted handbags and travel accessories, designed an exclusive collection of totes, photo albums, journals, notebooks, and other stationery items for Barnes & Noble.

KIDS. Plaid is making a major push for kids with the launch of a kid-friendly website, www.plaidkidscrafts.com; clear stamps featuring Disney's Hannah Montana and High School Musical; Me and My Peeps™ iron-on transfers (featuring family members and pet-themed icons); and Uptown Baby™ iron-on designs. There are new formulas of FolkArt acrylic paint, too – Chalkboard Paint, Texture Paint, Stains, Neons, and Shinys – and Mod Podge has new finishes – Glitter, Shimmer, and Glow-in-the-Dark. Visit www.plaidonline.com.

UNIONS. Wal-Mart might not want unions in the U.S., but signed a collective contract with its employees at a Wal-Mart in northeast China. The company has 100+ stores in China; this is the first to sign a union contract. The Wal-Mart agreed to a trade union's proposal to raise employees' salary by an annual rate of 8% this year and next, reported China View.

CLOSING. Banner Crafts in Waukesha, WI is closing after 13 years in business.

QUOTATION. "Jo-Ann Stores Inc. (JAS) is doing a great job of executing a turn-around strategy that has enabled the company to move back into profitability." – Michael Vodicka, columnist for Zacks, an investment research firm.

STOCKS. I. A.C. Moore: $7.23, up $1.12 ... Jo-Ann: $22.64, up $0.03 ... Wal-Mart: $56.83, up $0.23 ... Dow Jones: 11,370.69, up 0.7%. (Note: All changes in price are since 7/3 and are exclusive of dividends.)

CONDOLENCES. Our deepest sympathies to MacPherson's Frank Stapleton and his family. Frank's son Scott was killed in a head-on motorcycle crash last week in Turkey.

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MISCELLANEOUS NEWS: MEDIA

CK MEDIA. Craftrends has published its last hard-copy issue, a victim of rising costs and declining advertising. Readers will receive Craftrends E-News each month. ... The company has also dropped the publication of Sew News and Quilter's Newsletter to six times/year.

NEEDLEWORK. PieceWork magazine announced the winners of its 2008 Pincushion Contest, Excellence in Needle Arts awards. The awards, a biannual cooperative between PieceWork and industry sponsors, showcase the best work of needleworkers in quilting, embroidery, tatting or lacemaking, needlepoint, cross-stitch, knitting or crochet. The winners are featured in the July/Aug.issue, on newsstands nationwide now. Photos of the winners are available at www.PieceWorkMagazine.com.

QUOTATION. "Sewing is the new knitting." – Amber Eden, editor of Threads magazine (Orlando Sentinel)

CROCHET. The Associated Press published a feature article, carried in various media, on the growth of crochet. From "Hollywood stars to first-graders, it seems everyone is knitting. But it's crocheting that's generating the buzz right now on crafting web sites, blogs, and even the fashion runways." The article highlighted Brett Bara, Editor of Crochet Today magazine and host of the new PBS series Knit and Crochet Today and referred readers to the Craft Yarn Council of America's website, www.learntoknit.com/instructions_cr.php3.

 WEARABLES. Designers and vendors looking to attract young female customers should watch the Gossip Girl series on the CW network. The New York Times reports the series has become a major fashion trendsetter for that demographic. The clothes and jewelry are expensive – the characters are New York girls in private schools – so many young women will probably turn to crafts to recreate the "look."

DATES. Yarn Market News' second annual Smart Business Conference will be Mar. 22–24 in Chicago. Details to follow.

SEWING. The Madison (WI) Times published a recent article citing Project Runway as the reason why sewing is on the upswing. A local retailer, Jerry's Sewing and Vacuum, told the Times sales have risen 15% since Project Runway premiered.

PEOPLE. Kalmbach named Linda Augsburg Sr. Editor Online for BeadStyle, Bead&Button, and Art Jewelry magazines. ... DRG hired Michele Maks as the new editor of Crochet World. Maks has 20+ years as a designer, author, pattern developer, and education coordinator. The magazine's website is www.crochet-world.com.

NEEDLEWORK. The National NeedleArts Assn.'s internship program, Pathways into Professional Needlearts, has been the subject of articles in various academic journals, most recently the June issue of The International Journal of Consumer Studies. To read the article, visit www3.interscience.wiley.com/journal/119877667/issue.

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THE CREATIVE NETWORK: JOB OPENINGS

To see the complete listings by the only personnel recruitment firm specializing in our industry, click on Jobs in the left-hand column or click HERE.

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FIVE TIPS FOR A WOMAN

A sign available for sale at www.femailcreations.com:

1. It is important that a man helps you around the house and has a job.

2. It is important that a man makes you laugh.

3. It is important to find a man you can count on and doesn't lie to you.

4. It is important that a man loves you and spoils you.

5. It is important that these four men don't know each other.

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REMINDERS

1. If you want a hard-copy of this issue, click on "Printer Friendly version."

2. If your company is a paid subscriber, everyone in the main office is welcome to register, free. Just click on "Work for a paid subscriber? Click Here to register" (center column, near the top).

3. If you ever have trouble with your password, click on "Trouble with your password" in the right-hand column of the main page. The computer will then email the correct information to you.

4. Creative Leisure News returns to its regular production schedule of the first and third Mondays of each month. Consequently, your next issue will be Monday, August 4.

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