Home
Business-Wise
Kate's Collage
"Vinny Da Vendor"
"Benny Da Buyer"
Kizer & Bender
Memory, Paper & Stamps
Category Reports
Designing Perspectives
Scene & Heard


Creative Leisure News
306 Parker Circle
Lawrence, KS 66049
Phone: 785-760-5071
Email: mike@clnonline.com


 


 

The industry as seen by top designers.

Printer Version

Trends and Design

What's new and what's hot.

by Lynda Musante and Tracia Williams (November, 2003)

The Society of Craft Designers is the only professional association for designers in the creative industries. At the group's Annual Educational Seminar last month in St. Louis, the Established Designers gathered and conducted a "trending session." Later in the Seminar, the group's findings were presented to all of the participants by Moderator Kim Ballor (Plaid Enterprises) who compiled the group's findings. The following are key trends identified by the group:

LIFESTYLES.

Hiving: anchoring, a sense of community. It's different from the cocooning trend; this is not drawing inward, but surrounding yourself with things and people you love. (It's a result of 9/11.)

Looking back: family history/genealogy is the #1 hobby in the U.S.; 50% of all people using the Internet have used it to find information concerning a relative.

Simplify your life: decorate with functional items, taking control of your life.

I am woman: Renewal, awareness of self.

Home: heart, do-it-yourself, sanctuary, cozy, comfort - all influenced by all the tv shows featuring decorating on a budget and decorating a room for a friend.

THEMES.

Global warmth: tropical, ethnic.

Retro/vintage: kitschy - causes us to remember our childhood..

Mixing textures: layering, collage, altering, patterns - eclectic mixing of old and new.

Labeling: monogramming, words of inspiration.

Embellishments: beads, trims.

Geometrics: dots, stripes, squares and rectangles - clean lines.

Winged things: birds, dragonflies, butterflies, angels.

Leaves: exotic leaves such as palms, decorative leaves.

Old fashioned flowers: poppies, daisies, iris.

Girl glam: shoes, lotions, pink.

COLORS.

Spicy reds: more brownish and/or shaded with merlot colors.

Ocean blues: blues leaning towards green.

Neapolitan: pink and brown, plus latte and caramel colors.

ADDITIONAL COMMENTS.

The group had seen a Parisian theme rising in popularity last year around this time. Due to world issues, this has declined and an Italian influence, such as images of wine, grapes, and Tuscan influences, seems to be on the upswing.

REGIONAL REPORTS.

In addition to the over-arching themes and lifestyles, each Trends Committee member provided a report on the trends she saw evolving in her area.

Pacific Northwest: Motifs with ocean references, forest, sports, animals.

West Coast/Central CA: Hispanic themes, vintage, retro clothing, less sparkle, more chunky jewelry.

Orlando: Casual clothing and decor influenced by the region's continuous heat; outdoor living and decor. Motifs include palm trees, green-yellow tones, and bamboo. Mixed patterns often used in home decor.

Victoria, Canada: Decor in this region shows either a Mediterranean or Asian influence. Some Italian influence as well. There is a prominent China chic that is mixed with contemporary furnishings. Colors: greens/blues. Prominent wine motifs.OTHER SCD NEWS.

One of the highlights each year is the Designer members' Showcases. This room is set with covered tables, and members choose either a 3-ft. or a 6-ft. tabletop display space, or have the option of just displaying their portfolio in a designated portfolio section of the room.

Early in the Seminar, these Designer Showcases are open to Corporate Members only, so that the display may be viewed and conference meetings booked with participants for later in the seminar. Once Corporate Members have had ample time to view this display and set meetings, Designer Showcases are then opened up to all registered attendees to view.

This year, the Designer Showcases appeared to be more upscale and themed than ever before. Several designers showcased a specific style of design on multiple surfaces, while others chose to feature a variety of designs showcasing that designer's ability to work in multiple media.

Layering, collage, mixed media, and altered projects were in abundance. Jewelry was featured in many different forms, and embellishments such as charms and beads were found on many designs. Design styles varied from the classic vintage look to fun and funky to traditional/classic.

It is always interesting to see how the designers display their designs. Several designers went to great detail to have coordinating backdrops and table covers, along with antique display props, while some choose a simpler display.

The majority of participants had leaflets, press kits, and other materials so that interested parties could pick up a quick overview of their abilities and experience - information that would not fit on a simple business card.

We look at it this way: if a designer has one chance to make an impression on a potential client, her display and printed materials need to be as clear and concise as possible. Display signage in the display outlining skills/abilities is a plus. Printed materials featuring samples of work can be a handy reference for potential clients to use at a later date.

Next year, the Annual Educational Seminar will be Sept. 8-11 at the Hyatt Regency in Albuquerque. For more information, visit www.craftdesigners.org or call 740-452-4541.

(Comment: Lynda and Tracia are being too modest regarding the value of the SCD Seminar for manufacturers. For vendors, the Seminar is an excellent place to meet talented freelance designers, expose their products to designers who write books and magazine articles, and even discover new uses for their own products.)

(Note: For previous columns written by Lynda and Tracia, click on the titles in the right-hand column. Any comments or questions? Any suggestions for topics for future columns? Email Lynda Musante, Nifty Development Corporation at Lsmusante@aol.com and Tracia Williams, Tracia & Company, at Traciaw@earthlink.net.

xxx

 

horizontal rule

horizontal rule



   
   


Designing Perspectives Recent Columns...
DESIGNERS HELP GROW YOUR BUSINESS...in more ways than you can imagine.

FROM A BRAINSTORM TO A PRODUCT LINE; The journey from an idea to a hug line on store shelves.

HOW TO PROFIT FROM MIXED MEDIA; A sneak preview of a seminar on one of the industry's hottest trends.

MAKE IT UNIQUE OR COPY A MODEL? Sometimes a consumer wants it unique, but other times...

"CROWDSOURCING"; The Future of Design? Design by and for the masses.

THOUGHTS ON THE STATE OF DESIGN; Who decides what is a good design?

CHA EVENTS FOR DESIGNERS; Seminars and events to grow your business.

WHAT HAPPENED TO CREATIVITY? An experienced designer doesn't like what she sees in stores.

ADVICE FOR PUBLISHERS AND DEISIGNERS; What questions to ask each other.

HOUSE JUDICIARY CONTACT LIST; Contact them to delay the Orphan Works bill.

AN EDITOR VENTS...about unprofessional designs.

MORE DETAILS OF THE ORPHAN WORKS LEGISLATION; And the harm it could do to the industry.

THE ORPHAN WORKS BILL; A threat to designers everywhere.

MORE THOUGHTS ON PAY FOR DESIGNERS; Demanding more pay, the right brain / left brain conundrum, and a historical perspective.

LOW PAY FOR DESIGNERS...drives them out of the industry and is unfair.

DESIGNERS IN THE GHETTO; Fair pay for essential work.

HOW DOES A DESIGNER CONTINUE TO BE SUCCESSFUL? Seven key but simple steps.

CHA TO LAUNCH DESIGNER EDUCATION DAY FOR 2007 SUMMER SHOW; And expands License and Design section for the Winter show.

HOW TO SELL YOUR GREETING CARD CREATIONS...without having to print them.

RULES FOR BUSINESS...rules for life.

THE FUTURE FOR DESIGNERS...and how manufacturers should use them.

THE NEXT BIG THING...Trends you'll see in 2007.

TOO MANY PATTERNS! Basic economics: a glut of anything lowers the price and the perceived value.

ADVICE FOR DESIGNERS; Take off the blinders and tell a real story.

CHA SHOW'S PROGRAMS FOR DESIGNERS, MANUFACTURERS; Licensing will be a major topic.

CHANGING CUSTOMERS, CHANGING CATEGORIES; Categories rise and fall, and today ...

FINDING THE BEST DESIGNER FOR YOUR BUSINESS; Some practical suggestions.

A CALL FOR CUTTING EDGE DESIGNS; TV producer needs designers.

A VENDOR'S VIEW OF WHAT DESIGNERS REALLY NEED; Savvy inventiveness, not just designs.

HOW DESIGNERS MUST COPE WITH A CHANGING INDUSTRY; Diversify, improve, and maintain standards.

HOW AND WHY CRAFT DESIGNS ARE CHANGING; Because younger consumers want less structure (among other things).

CHA's INSPIRATION AND DESIGN FAIRE; Designer-exhibitors faired well at CHA's newest show feature.

10 TIPS FOR SPOTTING A TREND; It's not tricky, but it requires work.

ARTISTS -- IN THEIR OWN WORDS; Why they make art.

MY LOVE/HATE RELATIONSHIP WITH MICHAELS, PT. I; Why chains' education programs aren't what they could be.

CHA SUMMER SHOW TRENDS; "The simple, flat, non-dimensional page is a trend of the past.

MARKET RESEARCH ON DECORATING TRENDS; "Casual" decorating is our most popular style, but not by much.

HIA 2004: WOW!; A bonanza of color, themes, and products.

TRENDS AT THE ATLANTA, DALLAS GIFT SHOWS; Trends we'll probably see in our industry.

IT'S IN THE BAG; Why making purses is so hot.

TRENDS AND DESIGN; What's new and what's hot.

FINDING THE BEST DESIGNER FOR YOUR BUSINESS; Some practical suggestions.

ACCI TRENDS: PRODUCTS & DESIGNS; Scrapbooking, yes, but lots more, too.

DESIGNING THE LIFE OF A PRODUCTS; Without good design there are no sales.

WELCOME TO OUR WORLD; Two busy designers reporting on trends.