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The industry as seen by top designers.

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Advice for Designers

Take off the blinders and tell a real story.

by Name Withheld (September 4, 2006)

1. Stop trying to be the next Tim Holtz. It wonít happen. Get creative! Take your box off and take your blinders off. Get over yourself. Thereís a circle in this life and when you are gone, someone else will step in.

2. Use a variety of products from different companies. Nothing worse than looking at something and itís 100% from a single vendor. Search out the unknowns. Walk the red carpet section at Memory Trends. See who is new and use their products.

3. Dare to be different. Be brave! Stop with the agonizing cute little baby faces! Enough! Letís start photographing real life. Letís scrap the really bad photos because they are part of life as well.

No wonder people quit scrapping. They think the only things to scrap are cute baby faces and when they no longer have that because their kids have grown, they quit scrapping. Duh!

4. Tell a real story. I know. Magazines want "cute" because it sells. Iíve been asked to alter my story to make it fit the magazineís need. Iíve been asked to use another personís photo and say it was my own. Letís get back to why this industry started. Let's scrap real stuff. What we do will be the legacy that we leave behind for the generations to come; make it count.

5. Letís stop the high school/yahoo-group cliques. Stop stealing ideas. Give credit where credit is due. "Polished stones" as a technique has been around for 30 years. Admit it! You didnít invent a thing!

(Note: To read the author's advice to retailers and vendors, click on "Benny Da Buyer" and "Vinny Da Vendor." To read previous Designing Perspective columns, click on the headlines in the right-hand column. Agree or disagree with the writer's comments? Email your thoughts to CLN at mike@clnonline.com.)

xxx

 

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