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Some Thoughts on Globalization
A paradigm revolution: The Big eating the Small
is now the Fast eating the Slow.
by Joel Ginsburg (September 3, 2007)
(Note: This was written in the context of discussing how
private equity firms are buying industry companies. Is that the
major trend/challenge in the industry today? No, says Joel, a former
exec at Colorbok. Joel is working on his Doctor of
Management in Organizational Leadership and teaches at the Colorado
Technical University and the University of Phoenix online He also
does consultant work for various companies.)
My sense of the global marketplace is that, indeed, innovation
and speed will be the credo. The focus is no longer on the Big will
Eat the Small; rather the Fast will Eat the Slow. There is and will
continue to be more and more competition in all shapes and sizes,
coming at companies from all directions.
I do not see the coming decade as a period of venture capitalists
purchasing companies, selling off certain marketable assets, and
then trying to use the finance folks to grow the company until an
exit strategy of grow-and-sell kicks in. The skills needed to grow
companies with innovation and competition will require more than the
skills of investment bankers who are essentially
"flipping" companies.
Until and unless the United States steps up to the plate BIG
TIME, it is currently anticipated that China, now #3 in gross
domestic product, will surpass the current number two, Japan, by
2015, and the now #1, the U.S., by 2030-2045. This is no arena for
venture capitalists with tunnel-vision focus on dealing with
organizations.
Based on my work, I could go on and on, citing reputable sources,
but companies who fail to grasp the understanding of the leadership
paradigm for the coming decades will be chewed-up, bit by bit. I
recently completed a paper on Canon, the technology-innovation
leader from the 80's and 90's, now finding that technology, alone,
will not yield growth necessary to maintain market share.
I saw the emergence of the Mass Merchandisers coming. I also knew
some senior level folks at K-Mart before the merger. The culture and
these folks were lost, even at the turn of the century. The large
companies that have been gobbled up had lost their fire for
innovation and were not willing or able to engage the new global
forces. All of this is NOT the fault of the American worker. Rather,
it is the result of inferior and lazy senior management.
Ultimately, if America is to get back momentum, it needs to get
into the same cross-border collaboration that enables companies to
piggyback on each other's strengths, synergistically. Would you
believe that 23% of Canon's sales are with one company, a future
competitor, assuming Canon does go ahead with its plans to enter the
computer industry? That company is HP which is buying their laser
printers, using Canon as an OEM supplier.
The point is that business, global business, is convoluted, a
long way over the head of these venture capitalists looking for
their "quick-hits." There will be no
"quick-hits" if these acquired companies are not capable
and willing to invest in environmental-scanning (maintaining a
constant vigil on external pressures, changes in dynamics, and the
actions of competitors). There will be no "quick-hits" if
these acquired companies fail to apply analytics and strategic
modeling to create constant streams of analyses of data acquired
from the scanning, and from personnel who are members of virtual
teams functioning in widely dispersed parts of the world. These
analyses must include both linear and non-linear thinking in order
to identify clear trends and, more importantly, identify the subtle
market events that explode into major changes in industries and
niches.
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