Home
Business-Wise
Kate's Collage
"Vinny Da Vendor"
"Benny Da Buyer"
Kizer & Bender
Memory, Paper & Stamps
Category Reports
Designing Perspectives
Scene & Heard


Creative Leisure News
306 Parker Circle
Lawrence, KS 66049
Phone: 785-760-5071
Email: mike@clnonline.com


 


A view of the industry through the eyes of independent and chain retailers.

Printer Version

Are You Ready for Record Halloween Sales?

Thirteen ways to make it happen.

by Rich Kizer & Georganne Bender (October 4, 2010)

Have you seen the movie, Joe's Apartment? It’s about a guy named Joe who moves to New York City from his

Halloween is the second biggest retail holiday; will you get your piece of this important holiday sales pie? According to NRF’s 2010 Halloween Consumer Intentions and Actions Survey, there’s plenty of opportunity: 148 million Americans will partake in some sort of celebration; 40.1% – that's 4 out of 10 people – plan to dress up (the highest percentage in the NRF's survey’s history!); and 11.5% of shoppers say they'll dress up their pets. Great news for retailers!

(Note: Read the NRF 2010 Halloween Consumer Intentions and Actions Survey HERE.)

By now your sales floor should be set to full-on Halloween. Just in case there's still room on your events and promotions calendar, here are 13 spooky ideas to help you get started:

1. Halloween Party Open House. Hold the event in early October and provide demonstrations of how to make party invitations, decorations, and more. Customers who wear a costume get a discount on purchases.

2. Bob for Discounts. Set up a traditional apple bobbing station, but attach different colored ribbons to apple stems. Each color represents a different discount.

3. Trick-or-Treat Street. Parents are looking for alternatives to traditional trick-or-treating. Provide a safe environment by partnering with the other stores in your area with games, crafts, and, of course, candy.

4. Scarecrow Contest. Get your staff in the holiday mood by having each department create a scarecrow with just items from their section of the store. Set them out for customer judging.

5. Pumpkin Decorating Contest. Give away a limited number of pumpkins in the week leading up to Halloween. (You can set a requirement for receiving a free pumpkin. Buy a class, get a pumpkin. Any purchase over $25 gets a free pumpkin, etc.) Set a deadline for customers to return their creations, and let other customers vote for their favorites.

6. Bag Decorating Contest. Invite customers to make a creative trick-or-treat bag.

7. Guessing Jar. Place plastic spiders, eyeball marbles, or other creepy items in a jar. Let customers guess how many are inside.

8. Halloween Safety Seminar. Check with your local police department for trick-or-treating rules and safety tips, and then hold a free seminar in your store. Be sure to talk about all your glow-in-the-dark products that can add to costume safety.

9. Costume Contest. Hold a costume contest, but get creative with it. Categories for judging could include Best Costume on a Pet (or incorporating a pet); Best Homemade Costume; Best Use of Beads, Sequins, and other Sparkles; Best Use of....

10. Mask Seminar. Invite a make-up artist to show how to make a creative mask with face paints – an option that is safer than plastic masks. Make it like a Mary Kay party – everyone gets their own mirror and make-up tray.

11. Adults-only Costume-making Open House. Halloween is enjoyed by adults just as much as kids. Host an event to show off a variety of costumes they can make with items from your store.

12. Pre-Halloween Crop. Help your scrapbooking customers get their pages all set up for those costume photos by creating their pages in advance. Or invite customers to come in to have their costume photos taken in your store; then they return later to pick up the pics and crop them.

13. Take advantage of Twilight and Harry Potter mania. Host Twilight and/or Harry Potter events in your store. Both of these series are big with fans of all ages. Click to learn more about Twilight here: http://thetwilightsaga.com.

Click to learn more about Harry Potter click HERE

Need even more ideas? Give us a call!

(Note: Rich and Georganne will be speaking at the iHobby Expo Oct. 21 Visit www.ihobbyexpo.com which has a video on the on the front page. They will also speak at the Quilt Market this month. ("Re-Imagine, Re-Create and Re-Invent Your Retail Store" Fri., Oct. 29, 11:50 am -12:20 pm, and "Are Your Promotions Causing Commotions?" Fri., Oct. 29, 12:25 pm - 12:55 pm. Both are in Rm. 381 A&B.). The sessions are sponsored by American Quilt Retailer. Their complimentary consulting sessions are already filled. Visit www.quilts.com.

Meetings & Conventions magazine took a survey of meeting planners asking them to name their favorite speakers/keynote presenters – and Kizer & Bender make the list, along with such luminaries as Dr. Stephen R. Covey, Mike Ditka, Bill Gates, Rudy Giuliani, Doris Kearns Goodwin, Jay Leno, Colin Powell, and others. To read previous columns, click on the titles in the right-hand column.)

KIZER & BENDER Speaking! 

Keynotes | Seminars | Consulting | Store Design

103 North 11th Ave., Ste. 206, St. Charles, Illinois 60174
Phone: 630-513-8020 | 24/7 Mobile: 708-347-2682 Fax: 630-513-8098
Web: www.kizerandbender.com     
Blog: www.kizerandbender.blogspot.com  
Twitter: http://twitter.com/kizerandbender   
Facebook: http://www.facebook.com/pages/KIZER-BENDER/258761889930
YouTube Channel:
http://www.youtube.com/kizerandbender

 COPYRIGHT KIZER & BENDER 2009. ALL RIGHTS RESERVED

 xxx

 

horizontal rule

horizontal rule



   
   

Kizer & Bender's Recent Columns...
VISUAL MERCHANDISING, PT. II; Add new life to your displays by knowing how people browse and shop.

VISUAL MERCHANDISING, PT. I; Taking the mystery out of a well designed store.

SHEER INTENSITY! THE RETAIL BOOT CAMP; How to make 2013 a great year.

42 GREAT IDEAS TO "WOW" YOUR CUSTOMERS; Suggestions for your store and staff.

NEW YEAR, NEW ATTITUDE; Change is inevitable, and improving your employees' attitude can be done.

HOW TO OPTIMIZE YOUR SUCCESS AT TRADE SHOWS; Make sure you optimize your return on your trade show investment.

10 IDEAS TO JUMP START YOUR BUSINESS! Strategies to make 2012 a success.

PRE-HOLIDAY HOMEWORK; WANT TO MAZIMIZE HOLIDAY SALES AND PROFITS? Get started now.

"LISTEN TO YOUR CUSTOMERS, THEY'RE SMARTER THAN YOU"; Savvy, inexpensive ways to improve your customer service.

GENERATIONS 101; Different strokes (and strategies) for different folks.

HOW TO OPTIMIZE YOUR SUCCESS AT TRADE SHOWS; Straightforward advice that can increase the return on your trade show investment.

5 SUREFIRE WAYS TO ESTABLISH YOUR BRAND; Create a good story, then tell it.

WHEN BIG IDEAS DON'T WORK, IT'S OK TO MOVE ON! Learn from the example of a Las Vegas mogul.

IS YOUR BUSINESS "ZOOMER" FRIENDLY? Nine ways to make your store more convenient for older customers.

CRAFTING THE ULTIMATE CHARITY EVENT; Participating in cause marketing helps a worthy cause and promotes your business. Here's how to do it right.

FAUX SHOPPING FOR REAL RESULTS; Imagine all consumers are mystery shoppers because, in a sense, they are.

RETAIL IS IN THE DETAILS: HOW TO PLAN EXTRAORDINARY EVENTS; Planning, planning, and more planning.

5 THINGS YOU CAN DO RIGHT NOW TO IMPROVE CUSTOMER SERVICE; Customer service is an election every day, and your customers are the voters.

HAUL OUT THE HOLLY: IT'S CHRISTMAS TIME ON THE SALES FLOOR! Nine way$ to make your Christmas Merry.

WORD OF MOUTH: SOCIAL MEDIA 101; And a preview of upcoming seminars.

ARE YOUR READY FOR RECORD HALLOWEEN SALES? Thirteen ways to make it happen.

WE'D SHAKE YOUR ANTENNAE BUT WE'RE TOO TIRED; Has your business ever bugged a customer? Here's what not to do.

510 TIPS TO SURVIVE IN A TOUGH ECONOMY; When the going gets tough, the tough...

50 IDEAS TO INCREASE STORE SALES! Basic, simple, and effective.

COLOR PSYCHOLOGY: THE USE OF COLOR IN STORE DESIGN; Your store's color scheme can boost sales, or kill them.

TAKING CUSTOMER SERVICE TO THE NEXT LEVEL; It's a constant struggle, but with big rewards.

THE 360 DEGREE PASS-BY; Take a close -- and closer -- look at your store.

SOAR ABOVE COPY CAT COMPETITION; And fly away with more traffic, sales, and profits.

"ALEX, WE'LL TAKE 'THINGS THAT CHEESE US OFF' FOR $500!"; Perhaps it was a customer, not you, who infuriated a customer, but you still must deal with the anger.

WHY YOU NEED AN EXECUTIVE OF CUSTOMER EXPERIENCES; Someone to study what your customers do, act, think, and where they shop.

HOIST YOUR SALES WITH RETAILER-TESTED, IN-STORE EVENTS AND PROMOTIONS; Two dozen proven strategies.

BOOST YOUR ECONOMY - CREATIVE A COUPONOMY! Profitable ways to use coupons.

THE SALES POTENTIAL IN PROMS AND SCHOOL DRESSES; Rich and Georganne interview themselves on a new retail sales opportunity.

MERCHANDISING SENSE; Strategies to help consumers see, hear, taste, touch, smell -- and then buy.

THE FINE ART OF ASKING QUESTIONS; The smart questions result in better sales.

20 PERCENT DISCIPLES; Your best customers can help you attract new customers.

DUDE, YOU'VE BEEN AIRLINED. AGAIN; These are "friendly skies"?

HOW TO OPTIMIZE YOUR SUCCESS AT TRADE SHOWS; Straightforward advice that can make a big difference.

IT'S THE CUSTOMERS DEFINITION OF SERVICE THAT COUNTS, NOT YOURS; Apple needs some help - and K&B's CHA seminar schedule.

IS THE CUSTOMER ALWAYS RIGHT? Manufacturers have to handle irate consumers, too.

TURNING LIONS INTO LAMBS; How an angry customer can become a loyal fan.

12 EASY WAYS TO MIND YOUR OWN BUSINESS; Simple, straightforward, and effective.

LOVE ME, LOVE MY KIDS; How to keep children happy in your store.

HE SHOPS, SHE SHOPS ... DIFFERENTLY; And that can make a big difference in your sales.

BRAND AID; Building a brand is simple: consistency and attention to detail.

CLANDESTINE RETAILING; CREATING NEW CUSTOMERS! Clever, creative, and inexpensive ideas.

TELEPHONE ETIQUETTE; Simple tips to make a good impression.

WHAT TO DO ON YOUR CUSTOMERS' VACATIONS; How to entice them into your store for summer fun.

STAKE YOUR CLAIM ... DON'T PLAY THE RECESSION GAME! Attitude makes all the difference.

HEY THERE! HI THERE! OH THERE! How a day at Disney can make you a better retailer.

STRAIGHT TALK ABOUT DIVERSITY AND DEMOGRAPHICS; What works for one group may hurt sales with another.

LAGNIAPPES: THE INDEPENDENT RETAILER'S SECRET WEAPON; Simple gestures can reap big rewards.

A MIRACLE IN RETAIL; What a hockey coach can teach you about building a great team.

THE CUSTOMER SERVICE CIRCLE; How your staff gets along with each other makes a big difference.

THE ART OF THE LAYOUT: EVERYTHING YOU NEED TO KNOW ABOUT THE SCIENCE OF STORE DESIGN; It DOES make a difference in store sales.

YOU HAD US AT "HELLO"; Simple, common sense ways to improve customer service.

POSITIVE THINGS YOU CAN DO RIGHT NOW TO HELP YOUR BUSINESS; Don't complain, act!

SIX TRAINING TIPS TO GROW YOUR GREATEST ASSETS; Basic ways to make your employees more effective.

HOW TO OPTIMIZE YOUR SUCCESS AT TRADE SHOWS; Straightforward advice that can increase the return on your trade show investment.