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Don't Mess with Texas
Who owns a copyright, the first person to file,
or the first person to use it?
By Eva-Marie Boyd (October 18, 2004)
(Note: Eva-Marie has been a practicing attorney for
approximately 15 years. During that time she has been President of
the Orange County Barristers, President of her law school alumni
association, served on the Orange County Bar Association Board of
Directors for seven years and as chair of the Orange County Bar
Association Legal Referral Committee for three years. She was a
panel attorney for California Lawyer for the Arts and has lectured
for that organization on copyright issues.)
Q. Can the State of Texas prevent others from using the
slogan, "Don't Mess With Texas," on clothing?
A. In my opinion, not without a struggle.
The Texas Department of Transportation began using "Don't
Mess with Texas" on highway anti- litter signs in 1986, but did
not file a trademark for the name until 2000.
Subsequently, they filed and received the right to use the slogan
for paper goods and decorative magnets.
Texas also filed an application for clothing in the year 2000
which has yet to be granted, for you see there is a slight hitch:
Richard Tucker, a seller of Western-theme clothing in South
Carolina, filed an application for that phrase in 1993 and it was
granted in 1995.
The State is sending "cease and desist" letters in an
attempt to stop "illegal" users of the phrase.
In an article in the Los Angeles Times, one legal expert
went on record to say that "it is absurd to try to control it
now. The State of Texas cannot be surprised or alarmed that people
are using this phrase for something other than litter control. The
Highway Department is running against the tide of culture."
Legal experts in Texas think they are on solid footing because
the anti-litter campaign was launched before Tucker applied for the
clothing application. Their argument is based on the theory, that
the state has superior rights to the verbiage, basing their argument
on the proposition that it is not the first to file but the first to
use.
This may be true, but it requires a legal showing of common law
rights. The Trademark Office apparently agrees, since the Texas
application for clothing filed in 2000 still had not been granted by
the end of 2004.
In the meantime Texas officials are defending the crackdown that
has made the agency look like a bully to some. The officials
commented that they have received emails from some saying they
should "get over themselves."
Time will tell.
(Note: Have any questions regarding copyrights,
trademarks, or other business-related legal issues? Your name will
not be used. Mail, fax, or email your questions to Eva-Marie Boyd,
1160 Catalina St., Laguna Beach, CA 92651 fax: 949-497-3148; email lawddaw@aol.com.
To read previous Legal Q. & A. columns, click on the titles in
the right-hand column.)
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