The trends, the issues, and productive business
Technique or Storytellilng?
Techniques enhance memories by appealing to
by Ann Krier, Design One World, Inc.(November 21, 2005)
(Note: CLN 's report on the recent MemoryTrends show
in Las Vegas included a quote from an exhibitor: "This industry
is still spending way to much time and effort on technique and not
nearly enough on story-telling." That elicited the following
The entire purpose of a craft scrapbooking included is
the physical, emotional, and general well being resulting from the
task. The technique is the root of all of this. You can not benefit
from what you cant accomplish, and without the techniques, it may
even become frustrating.
Then sharing your techniques with someone else creates a
community, and this is what makes the creative industry unique. In
other industries, with the exception of food preparation, the
"how did you do that" is the precursor for patent
infringement and competition.
"Story-telling" is one of objectives of scrapbooking
the overall point being memory recall or sensory stimulation. In
order words, to evoke a memory, you have to involve several senses
touch, sound, pictures, words, and smells (if possible).
None of these things alone is as effective as the package. Good
stories can be supported by pictorial representation, but memories
are not just about the storytelling. They are about feelings and
senses. Recalling memories often takes more than just words. Twenty
or thirty years from now, when we "try to remember" the
event depicted on a scrapbook page, it will be easier on our recall
if the page evokes a feeling for the event. This is supported on an
individual level with the choices of color, patterns, and elements.
Example: a wedding. Each guest is asked to create a page from the
day and send it to the bride and groom on their first anniversary.
They are compiled and presented in an album to the couple. Not only
does the couple "see" what the guests were doing, they
also get a general feeling for how the guests experienced their
Some times mere words are not enough. The elements for
scrapbooking, whether actual memorabilia, purchased items, or
techniques, become a vital part of the overall memory. They are the
"art" of scrapbooking.
(Note: Ann Krier is president of Design One World, Inc.
"Original Design, Writing and Marketing for the Creative
Industry." To contact Ann, call 336-287-5361 or visit www.designoneworld.com.
To read previous "Memory, Paper & Stamps" entries,
click on the headlines in the right-hand column. To comment on this
or any other industry issue, email CLN at firstname.lastname@example.org.)