Home
Business-Wise
Kate's Collage
"Vinny Da Vendor"
"Benny Da Buyer"
Kizer & Bender
Memory, Paper & Stamps
Category Reports
Designing Perspectives
Scene & Heard


Creative Leisure News
306 Parker Circle
Lawrence, KS 66049
Phone: 785-760-5071
Email: mike@clnonline.com


 


The trends, the issues, and productive business strategies.

Printer Version

Challenge #1: Inspiring Consumers To Print Photos

Interesting advice and comments from CLN readers.

by Nancy Nally and Peggy Braden (October 22, 2007)

(Note: The Sept. 17 edition of CLN included "Stop Worrying about Digital Scrapbooking... And worry about printing photos instead," by independent retailer Sharon Cooke. owner of Scrapbook Clubhouse in Westbrook, CT. The thoughtful, provocative article inspired the following reactions. To read Sharon's article, click on the title in the right-hand column.)

How Scrapbook Retailers Can Encourage Photo Printing, by Nancy Nally

Sharon Cooke makes an excellent point. Scrapbooking as an industry is taking a financial hit from the growth of digital photography. There isn't a built-in customer base anymore of people who are generating stacks of pictures that they are looking for "something to do with".

Also, the sheer volume of photographs that people generate with their digital cameras can intimidate people from scrapbooking their photos because the task seems so huge. MSNBC.com actually ran an article recently raising the subject of whether we are taking too many pictures because of digital cameras. (www.msnbc.msn.com/id/20763864).

Storeowners who want to increase their customer base need to encourage more printing of digital photos, and entice people who do print their photos to visit scrapbook stores. There are several ways that retailers can try to do this.

1. Offer in-store printing. This service can be offered through a complex photo kiosk or simple computer and printer. However it is done, allowing on-site printing will facilitate immediate scrapbooking of photographs. Customers can enter the store for a crop carrying their basic tools and a camera card or photo CD, print their pictures, purchase their supplies, and create a page on the spot!

2. Facilitate online ordering. A computer with Internet access and an attached universal card reader can serve as a "kiosk" from which store customers can place photo orders. While they are in the store, customers can pre-plan scrapbook pages for their latest digital photos, buy the supplies, and order the prints they will need to complete the pages. This system could even earn money for the store, since major online photo services such as Shutterfly and Snapfish offer affiliate programs.

3. Partner with a local photo lab. Local photo labs are also feeling the pinch of people not printing their photos. Partner with one to drive traffic (and business) back and forth between the two stores. Offer coupons with a purchase at one that is good off of a purchase at the other. Partner on advertising. Offer drop off and pick up for the photo lab at the scrapbook store. Team up and get creative!

This might well be the biggest challenge that the industry has faced since the scrapbooking boom started. Those who don't adjust to the changing market won't be in it very long. It's a bad lesson to learn the hard way.

(Note: Nancy also reported on the Creating Keepsakes Hall of Fame controversy. To read her report, visit her blog at www.scrapbookupdate.com/scrapnancy/2007/10/controversy-sur.html.

She has written numerous articles on scrapbooking for various publications, including CLN, Creative TECHniques, Scrapbook Business, and DesignerZine. Nancy can be contacted at nanally@gmail.com.)

Storing Photos on a Computer Is The Least of the Dangers, by Peggy Braden, Unique Surroundings

I wholeheartedly agree with Sharon, and I am neither in scrapbook retail nor am I a scrapbooker myself. I am a custom framer who specializes in "making your memories last." I design and custom build shadowboxes to preserve the precious memories of my clients.

The fact that our photos are not safe on our computers is a no-brainer to those of us who work day in and day out with technology. However, even the executive administrator who uses a computer daily hasn't the slightest clue of the inner workings of the technology. I would venture to guess that 98% of those using computers daily have no conception of how their computer saves or loses their important photos.

I believe that the responsibility to inform falls to the computer manufacturing sector which has given the public a false sense of security on many issues involving their products. Most consumers have no grasp of the dangers of the Internet for both children and adults computer fraud and identity theft, lottery scams, unsecured banking, and an entire list of other dangers aren't mentioned in the advertising for a new system.

Parent's will turn their children loose on the Internet and not give it a second thought, and yet we still have a rating system for movies to attempt to protect our children and warn parents of the content. But kids can pull up a porn site on their laptop with no warning whatsoever!

(It happened to me recently when searching for instructions to build a Corn Hole game of all things. I don't have a prudish bone in my body, yet I was totally disgusted.)

I believe the public as a whole was so enamored with computers when they first became widely available that they let the computer manufacturing industry get away with not warning them of the negatives and dangers.

I agree that all of our photo's are in danger of being lost when stored on a computer, but I believe this is the least of many more important issue's vital to our safety and society as a whole. Is it too late to hold the industry accountable? We will probably never know as no one is willing to take them on. (Peggy can be contacted at peggybraden@uniquesurroundings.biz.)

(Note: IS inspiring consumers to print their photos a serious challenge for retailers? If so, any suggestions? Email your thoughts to CLN at mike@clnonline.com.)

xxx

 

horizontal rule

horizontal rule



   
   

Memory, Paper & Stamps Recent Columns...
SCRAPBOOK ETC, READERS SPEAK OUT; They are sad and angry.

WHAT TO DO ABOUT SCRAPBOOKING; Return to preserving memories and other suggestions.

WHAT TO DO ABOUT SCRAPBOOKING; Reconnect with its roots: printing photos and preserving family legacies.

THE STATE OF SCRAPBOOKING IN MICHIGAN; And probably everywhere else.

WHAT'S HAPPENED TO SCRAPBOOKING; Why it's not what it was.

WHY SCRAPBOOKING NEEDS A NEW WAY TO MARKET OUR PRODUCTS; An invitation to an informative seminar.

BUSINESS TRENDS AT THE CHA SUMMER SHOW; Adjusting to the tight economy.

THE SECOND HALF OF '09: SCRAPBOOKING; Challenges...and opportunities.

RETAILERS COMMENT ON THE STATE OF SCRAPBOOKING; Is the demise of Memory Makers a sign of scrapbooking's decline, or a decline in advertising?

PAPER VS. DIGITAL OR...Is there a profitable middle ground?

Q. & A. ABOUT PRESERVATION; Preserving newspaper articles in scrapbooks, and other useful tips.

VENDORS JOIN FORCES TO SUPPORT INDEPENDENTS; A special event to boost sales.

SIXTEEN WAYS TO ATTRACT NEW CUSTOMERS; If each method attracted 20 new customer...

WHAT'S HAPPENING TO SCRAPBOOKING? The digital world is changing the category and the consumer.

A PHOTO/SCRAP STORE CHANGES COURSE; Offering digital services rather than scrapbook supplies.

PROBLEMS IN SCRAPBOOKING...Will only be solved by cooperation.

A SCRAPBOOK SHOP HOP: AN INNOVATIVE MARKETING STRATEGRY FOR 2008; The nuts and bolts, and why they produce results.

UNAPPRECIATED LOYALTY; Why many devoted scrapbookers are angry.

CONSUMERS RESPOND; Anger, misunderstanding, and thought-provoking comments...

CHALLENGE #1: INSPIRING CONSUMERS TO PRINT PHOTOS; Interesting advice and comments from CLN readers.

STOP WORRYING ABOUT DIGITAL SCRAPBOOKING...And worry about printing photos instead.

PMA SPEAKS OUT; On trade shows, scrapbooking and more.

AN INTERVIEW WITH THE SMART GROUP'S DENNIS CONFORTO

ME AND MARTHA STEWART

A SCRAPBOOKER'S IMPRESSIONS OF CHA'S WINTER SHOW, 2007; A step in the right direction.

CRAFTER'S HOME: BIG PLANS, NEW PERSONNEL; All designed to help independents and grow the category.

PREDICTIONS FOR 2007; Further consolidation and new opportunities.

WE NEED HOG WILD CRAZY CUSTOMERS; They're our best customers, but they morph into no-so-good customers.

SCRAPBOOKING IN 2010; Sound advice for retailers and vendors to survive and prosper in the next four years.

DIGITAL OR HARD-COPY SCRAPBOOKS? Is one better than the other? Or is there a "best of both worlds" solution?

WILL SCRAPBOOKING FADE LIKE OTHER TRENDS? No! Yes! And maybe it's a moot point, say subscribers.

THE SCRAPBOOK WARS: A REPORT FROM THE TRENCHES; Clearance sales and short-sighted vendors make a tough business tougher.

CHA's DIGITAL IMAGING SEMINARS; Digital and imaging programs for retailers -- and vendors.

TECHNIQUE OR STORYTELLING? Techniques enhance memories by appealing to more senses.

WHO'S TO BLAME WHEN A STORE CLOSES? Outside competition? Or something else?

THE STATE OF SCRAPBOOKING; Readers react to the thought provoking comments by Crafters Home's Shane Cullimore.

CRAFTERS HOME'S SHANE CULLIMORE SPEAKS OUT; Thought provoking analysis of how scrapbooking is changing.

WHAT'S HAPPENING TO SCRAPBOOKING? Readers offer complicated, tough answers.

WHY INDEPENDENTS AREN'T MORE "LOYAL" TO SMALL VENDORS; Large vendors: Can't live with 'em, can't live without 'em.

THOUGHTS FROM AN EX-SCRAPBOOK RETAILER; Who's to blame? Not the chains, but vendors?

THE PAPER CHASE; Too much paper, there are more profitable products to stock.

MERCHANDISING MATTERS; Advise to vendors on packaging and racks.

INCREASING THE SIZE OF THE PIE; Attracting newcomers by creating an identity.

SCRAPBOOKING IS APPEALING TO THE WRONG MARKET; We aren't keeping it inviting to newcomers.

THE STATE OF SCRAPBOOKING AND INDEPENDENTS; The new leader of Crafters Home speaks out on what's right -- and what's wrong -- with retailing in 2005.

DO WHAT YOU'VE ALWAYS DONE; The scrapbook industry is in trouble! Some possible solutions.

MORE WAYS TO TURN A CRAFTER INTO A SCRAPBOOKER; Bring the message to the consumer, use consultants, and don't call it "scrapbooking."

TURNING A CRAFTER INTO A SCRAPBOOKER; Strategies to attract the doubters.

GREAT BRITAIN: GETTING CRAFTIER BY THE DAY! Scrapbooking is growing, but card making is king.

LEARNING FROM ANOTHER MARKET FOR SCRAPBOOKING; Gaining a broader perspective on your business.

THE STATE OF SCRAPBOOKING; Interview with Crafter's Home President Norm Carlson.

CHARACTERISTICS OF A HARDCORE SCRAPPER; And how to keep her coming back for more.

PROBLEMS LOOM FOR SCRAPBOOK RETAILERS...But there are some common sense solutions.

MEMORIES COMMUNITY RELEASES SURVEY DATE, PLANS MAGAZINE; Demographics and media.

AN INTERVIEW WITH SUE DIFRANCO; Candid talk on the state and future of scrapbooking.

NEW YEARS RESOLUTIONS FOR SCRAPBOOK RETAILERS; Strategies to make 2004 more profitable and enjoyable.

PAPER:THE NEW FOUNDATION; Allows scrapbookers to go beyond scrapbooking.

INTERVIEW WITH SANDRA JOSEPH; Blunt talk about challenges, trends, and the future.

STAMPERS, SCRAPPERS, AND ALTERED BOOKS; Who does what, and why.

SCRAPBOOKING STILL SHOWING STRONG GROWTH; New study pegs market at $1.2 billion.

SCRAPBOOK RETAILERS & CRAFTER'S HOME; How joining forces can help independents survive and prosper

SO, WHO'S AFRAID OF MICHAELS?; It's way, way too early to panic.