The trends, the issues, and productive business
Vendors Join Forces To Support Independents
A special event to boost sales.
by Staff Report (November 17, 2008)
Last Saturday 12,000 - 15,000 paper crafting and scrapbooking
aficionados were expected to participate in a day-long, worldwide
crafting event. Occurring at more than 180 national and
international independent scrapbooking retailers, as well as four e-tailers,
the Crop Scene Investigation event (www.cropscene.com)
is being developed and sponsored by EK Success (www.eksuccess.com),
Martha Stewart Crafts™ (www.marthastewartcrafts.com),
and Prism (www.prismpapers.com).
The stores planned to teach new and veteran crafters paper
crafting and scrapbooking techniques, as well as offer inspiration
for homemade projects – an expected trend this year in light of
the current economy and shrinking holiday budgets. According to CHA
research, in 2007, 56% of crafting households used completed craft
projects as gifts. As part of this "Customer Appreciation
Day," retailers may have also hosted activities unique to their
store, such as make-it/take-it projects, product giveaways,
discounts, and more.
"As crafting manufacturers, our role is to not only develop
great products, but to support our independent retailers by helping
them educate and inspire their customers – especially vital in
this challenging economy," says Joy Macdonell, education
director and national spokesperson for EK Success. "The Crop
Scene Investigation program is our way of showing appreciation
and support to the crafters who loyally use our products and the
retailers who sell them."
By visiting www.cropscene.com,
participants could find local stores that were hosting events, as
well as register for the event. Upon registering, consumers had the
chance to enter to win daily prize giveaways. Registration was not
required to attend the event.
This event was designed specifically for the manufacturers' Club
Elite program – a group of
400 retailers offering the best selection of EK Success, Martha
Stewart Crafts, K&Company, and Inkadinkado products.