The trends, the issues, and productive business
Paper Vs. Digital Or ...
... Is there a profitable middle ground?
Ask most scrapbookers, and many of the shops who serve them, to
define themselves, and they will say there are two camps –
traditional paper scrappers and those who work digitally. But there
is common ground. Hybrid scrapbooking offers a harmony of
traditional and more modern techniques, enabling crafters of all
backgrounds to experiment with different techniques.
With digital scrapbooking, crafters get the flexibility of being
able to try many different designs without wasting physical
materials. There's no clean-up or storage space needed for all of
the bits and supplies. With digital creations, crafters also have
the option of sharing their work online via e-mail or social
networking sites such as Facebook, MySpace or DaisyTrail (www.daisytrail.com).
Traditional scrapbooking, however, is a craft with a rich
history. Preserving memories and materials in a handcrafted layout
is a very tactile, emotional experience. Physical scrapbooks can
utilize materials from your life, such as ticket stubs and greeting
cards, and can be given to loved ones to mark special occasions and
passed down through generations.
Hybrid scrapbooking is a great activity for people who want to
enjoy the advantages of the digital world but who also want to add
real-life pizzazz to their layouts with embellishments, glitter, and
other materials. The results of hybrid scrapbooking are often richer
and more vibrant than pages using a single technique. It is a great
way to encourage a younger generation of crafters to try out their
own designs particularly as more youths embrace social networking
web sites that encourage creation of profile pages that are akin to
To make a hybrid page, a scrapbooker can begin by using software
such as Digital Scrapbook Artist (www.serif.com/scrapbook)
which boasts a unique combination of creativity and ease of use.
With the program, crafters can alter every item, piece of text or
photos, right on the page, and any piece of memorabilia, such as
menus, badges, or swatches of fabric can be scanned and saved as a
digital image to be included on a page. Once the page is printed,
the scrapper can break out the glue and go to work affixing
embellishments from rhinestones or stickers to personal souvenirs
such as business cards or postcards.
Retailers and distributors do not have to move away from offering
traditional paper craft products to embrace the digital movement.
Promoting hybrid scrapbooking can be a natural way to launch sales
of digital scrapbooking software programs and a smooth way to boost
the profiles of other existing lines of materials such as cardstock,
ribbon, glitter, specialized scissors, and books. Serif also offers
its Preferred Retailer Program (www.serif.com/sprp),
which provides members with cash-back incentives, marketing
materials, and other resources to help them attract and retain
digital scrapbooking customers.
By blending traditional and digital practices, scrapbookers can
explore new horizons in creativity, and retailers and distributors
can find new opportunities to introduce and expand their lines.
(Note: Ashley Hewson is sales director at Serif and was
directly involved with the creation of Digital Scrapbook Artist. For
more information, visit http://www.serif.com/scrapbook
and watch for Serif's online community for scrapbookers, which is
currently in beta. To comment on the article, email your thoughts to
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