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The trends, the issues, and productive business strategies.

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Business Trends at the CHA Summer Show

Adjusting to the tight economy.

by Nancy Nally (August 17, 2009)

(Note: The following are excerpts from Nancy's report on Scrapbook Update. To read her complete report, with photos, visit www.scrapbookupdate.com.

1. Paper Embellishments. There is a massive movement towards paper embellishments in the scrapbooking industry. They are affordable SKUís for the manufacturer, retailer, and consumer, making them perfect for the current economic climate. Die cut papers, journaling cards and tags, bingo and other game cards, and chipboard buttons are all examples....

2. Cheaper Price Points. The paper embellishments are just part of an overall trend toward less expensive embellishments.... Companies are also packaging items in smaller quantities to make the price point lower on the item. Instead of a package of 12 items, youíll see a package of 6 embellishments. Stamp sets are smaller than in the past.

3. Lots of Kits. Kits are great for retailers because they can use them as pre-packaged classes, cutting down their costs for developing and packaging classes.

4. Cardmaking. The holidays that are the focus of product releases at CHA-Summer lend themselves to cardmaking, and many companies are taking advantage of that to try to find an additional market for their products as cash-strapped consumers turn to more affordable homemade cards to save money.

5. Going Green. Some companies were placing a lot of marketing emphasis on how green their lines are.

6. Tools. There seems to be more emphasis on tools in the scrapbooking market than in the past in an attempt to reach consumers who want to feel they are getting more value for their money by purchasing items they will get multiple uses out of.

(Note: Nancy Nally is the Editor of the online trade journal Scrapbook Update, and the co-host of the internet scrapbook news show Paperclipping Newsbreak. She's also a Contributing Writer for the website WebWorkerDaily on the GigaOM Network.)

xxx

 

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