The trends, the issues, and productive business
Business Trends at the CHA Summer Show
Adjusting to the tight economy.
by Nancy Nally (August 17, 2009)
(Note: The following are excerpts from Nancy's report on
Scrapbook Update. To read her complete report, with photos, visit www.scrapbookupdate.com.
1. Paper Embellishments. There is a massive movement towards
paper embellishments in the scrapbooking industry. They are
affordable SKUís for the manufacturer, retailer, and consumer,
making them perfect for the current economic climate. Die cut
papers, journaling cards and tags, bingo and other game cards, and
chipboard buttons are all examples....
2. Cheaper Price Points. The paper embellishments are just
part of an overall trend toward less expensive embellishments....
Companies are also packaging items in smaller quantities to make the
price point lower on the item. Instead of a package of 12 items, youíll
see a package of 6 embellishments. Stamp sets are smaller than in
3. Lots of Kits. Kits are great for retailers because they
can use them as pre-packaged classes, cutting down their costs for
developing and packaging classes.
4. Cardmaking. The holidays that are the focus of product
releases at CHA-Summer lend themselves to cardmaking, and many
companies are taking advantage of that to try to find an additional
market for their products as cash-strapped consumers turn to more
affordable homemade cards to save money.
5. Going Green. Some companies were placing a lot of
marketing emphasis on how green their lines are.
6. Tools. There seems to be more emphasis on tools in the
scrapbooking market than in the past in an attempt to reach
consumers who want to feel they are getting more value for their
money by purchasing items they will get multiple uses out of.
(Note: Nancy Nally is the Editor of the online trade
journal Scrapbook Update, and the co-host of the internet scrapbook
news show Paperclipping Newsbreak. She's also a Contributing Writer
for the website WebWorkerDaily on the GigaOM Network.)