Reports on shows, trends, and more
2004 New York Gift Show Report
Color, design, and product trends.
by Ellie Joos (September 20, 2004)
Once again, vendors at the New York Gift Show presented something
for everyone, including the hottest category, products for our
four-legged friends. At times it seemed the industry was going to
the dogs and cats.
For good reason. Consumers love their pets to the tune of
$30-plus billion dollars a year and this market featured everything
Fido and Fluffy need, from novelty dog and cat clothing including
collars, coats, and booties, to pet bedding, to special occasion
party hats, collars, and Halloween costumes.
Just got a new pet? Why not send out a pet announcement? After
grooming, how about spraying on special fragrances? Of course, there
are plenty of treats including decorated cookies and edible greeting
cards. Dog and cat motifs were on stationery, pillows, ornaments,
and stockings. Some of the unique items:
Charming Festive party collars and party hats ... A Tail We
Could Wag hand woven dog collars and leads in bright-colored
Guatemalan patterns ... Chrunchkins edible greeting cards for
dogs ... Our Name Is Mud a line of very colorful, attractive
hand-painted pet bowls with whimsical motifs, just part of the
company's of bold and witty earthen ware for humans, too ...
J.P.Ourse leather accessories, upscale collars, leads, and
carriers for dogs and cute animal-head coin purses for people ...
Lulu Jane elegant jeweled collars, sweet treats, and
"Hollywood" inspired shampoos, conditioners, etc., and
very stylish pet carriers and beds ... Sun Leather all natural
pet shampoos and flea repellents in very cute packages.
Color. Apple/Kiwi/Lime Greens are still strong in display
colors and products. This color has been popular with red for
Christmas in ornaments, greenery, gift wrappings, and home dec
accessories, and looks great with Chocolate brown in textile and
paper products ... Chocolate brown, very strong in fashion; looks
much newer as a display color; combines with the greens, aqua, and
pink; and is very lovely with lilac ... Bright colors remain strong:
Pink, Red, and Tangerine
Patterns. Dots in all shapes and sizes in the newer color
mixes ... "Pucci" inspired prints ... Feminine motifs such
as pretty bows, shoes, corsets, and lingerie ... Stylish fashion for
girls ... Crocodile in pink, and leopard prints (also very strong in
fashion right now) ... Asian-meets-Retro designs in florals ...
Casino-inspired patterns of dice, cards, etc. I saw some great game
Jewels. The use of faceted jewels is also very strong.
Swarovski-type stones and colorful jewels and beads are accenting
many products this season.
"Olivia". This popular childrens book character
is appearing in wonderful products, including the new line of
backpacks from Little Packrats and stationery from Galison.
Carreras. Chocolate scented candles and pillows. This
fragrance is showing up more and more in beauty products, too
Das. Gorgeous silk purses and a number of exhibitors had
very nice fabric bags featuring all kinds of embellishments.
Royal Accessories. A super collection of fancy dry cleaning
and laundry bags in luxurious fabrics, also the best dishwashing
gloves with novelty fabric and embellished cuffs.
Waste Not Paper. The best new designs in upscale cards and
envelopes great colors and patterns.
Julia Knight. Very chic barware, frames, and home dec items
in pink "crocodile" and leopard.
Connie Dorrance Designs. This husband and wife team had the
most original, funky, whimsical flower and vegetable inspired dolls
and lamps I have seen. Loved their products and booth display!
Potting Shed Creations. The company not only had the best
press kit, its new line of "garden in a bag" of herbs,
mini bulbs, was fantastic.
As always, I come away from this show feeling so inspired by the
great designs and colors, etc. and also so happy that I am not a
buyer that has to choose from so many new products.
Note: Ellie is president of Ellie Joos & Associates, a
marketing, pr, and product development firm. To read Ellie's reports
on other industry-related shows, click on the titles in the
right-hand column. To contact Ellie call 908-459-9269 or email firstname.lastname@example.org.