Reports on shows, trends, and more
Quilt Market 2007
More youth-oriented products than
has been reported.
by Ellie Joos (May 21, 2007)
Quilt Market in Salt Lake City, set in a spacious and airy
convention center, reflected the beautiful mountains of Utah. As
always, this show greets attendees with inspiring, museum-like
exhibits including old and new quilts from various manufacturer's
challenges and a rotation of garments from the Bernina Fashion show.
That is only the beginning as visitors are treated to row after row
of beautiful displays of quilts and other products in the vendor
booths. Show management reported that attendance was slightly down,
which generally happens when the show is closer to one coast of the
country than the other; however, in walking the show floor right up
until late Sunday afternoon, it still seemed quite active to me.
Several associates remarked how traditional looking this
particular show was, with many brown tones, softened pastels, lovely
floral prints and coordinates, and not as many brightly colored
fabrics as recent shows. In discussions with several other
attendees, the consensus was the location set in Salt Lake,
considered a conservative location; and/or the mood of the country,
thanks to the ongoing war, rising gas prices, and global warming.
Speaking of global warming, I wondered what I would see in the
way of earth-friendly products at the show, after reading so much so
much about it in the media. Mountain Mist has their new Ecocraft,
Eco-Friendly fiberfill, batting, and pillowforms made from a corn
product which creates a lovely, soft product.
Kunin introduced its new felt products made from Ecospun®,
a high quality polyester fiber made from 100% certified recycled
plastic PET bottles. Ecospun®, a product of Foss®
Manufacturing Company, of which Kunin is a division. It was awarded
the United Nations Environmental Programme award for Environmental
Excellence in 1993 by the Fashion Group International. (I am proud
to say that as a member of Fashion Group, I was on that committee at
F.A. Edmunds featured their Flipbright artist and craft
lamp, which uses 80% less energy than a standard lamp. This light
reduces eye fatigue while creating a "natural daylight" to
allow the used to see true color.
An article in a Salt Lake City newspaper following the show
quoted an attendee as describing Quilt Market at "Disneyland
for Older Women." Although the demographics indicate that the
average quilter is middle aged, it is too bad the article did not
mention some of the wonderful young talent at the show, talent that
is providing a fresh approach directed at a younger clientele: lines
that have modern- and retro-inspired designs and unique colors.
Amy Butler, a leader in this design movement who continues to be
an inspiration, launched her new line on 54" home decorating
fabric for Rowan. She also featured her new line of multi-functional
Sweet Life bags which are perfect for carrying projects or
Joel Dewberry (Donna's son) launched his striking fabric line for
Westminster which combines great bold motifs and beautiful colors.
Barbara Brunson's new sassy aprons for her Vanilla House designs
expand her line of young-at-heart patterns inspired by her
Picking up on the print trend we have seen in junior designed
apparel using skull motifs, Michael Miller created a really fun
print collection called Knitmare on Elm Street and another
equally delightful group called Bad Kitty. The company also
introduced its new Cabana fabric, a heavier, oxford-weave
fabric with very hip, styled prints featuring garden motifs and
Readers of Country Living magazine probably recognized the
spectacular patterns in Windham's new Coverlet series. With
the guidance of well-known quilter, lecturer, and designer Mary
Koval, this collection authentically recreates the designs and
colors of historic coverlets. The introduction of this line
coincides with the grand opening of The National Museum of the
American Coverlet in Bedford, PA. (For more about the museum, email
Director/Curator Melinda Zongor at firstname.lastname@example.org.)
Windham also featured fabrics by Anna Griffin which are quite lovely
and romantic, like all products designed by this prolific designer.
More fabric news.
Moda's "jellyrolls" of rolled up, two-and-a- half-inch
strips of fabrics are a hit and will sure to inspire imitations in
creative packaging of fabrics. Barn Dandy's great cowboy prints in
vintage inspired motifs and colors this company was exhibiting
for the first time at Quilt Market after successfully selling
finished products to the gift industry for many years. Andover's new
Graceful Geisha series by Lonni Rossi: stunning panels with
coordinating overlays and coordinates. Watch for the next grouping
in the series in a few months.
Pieces from My Heart: whimsical and happy Holly Jolly fabric
line of panels, coordinating fabrics, and jellyrolls. Nancy Odom's
new line, Vintage Rose for P& B Textiles, a lovely
grouping of wild rose patterns and coordinates, was a big hit.
National Nonwovens' new line of 100% virgin wool, WoolFelt®
in seven colors in 36" wide goods, 36" squares, and
fat-quarter bundles. QuiltSoup's new line for Marcus, Ellery,
inspired by the designer's ballerina granddaughter, in pretty soft
colors of "ballet pink", butter yellow, kiwi, salmon, red,
and brown. This designer's pattern line also includes a recipe from
friends and family members in each pattern.
Princess Mirah Designs for Bali featured new kits for knitting or
crocheting with fabric strips and the BatiKit line of
hand-made fabric paper with a peel-and-stick backing for paper
crafting in pretty batik designs. Cheryl Ann 's new Design Wall
is one of those ideas that inspired me to say "I wish I thought
of that." The free standing, portable walls are perfect for
designing quilts and are available in three sizes. Quilters
Hangup from the T.Cowan Company is a new quilt sleeve
especially designed to eliminate the bump from a rod and allow a
quilt to hang flat when hung on the wall. New from Soak the fine
fabrics wash line of biodegradable, rinse-free, phosphate-free
products are the fragrances designed by Amy Butler and
As always, I leave this show feeling inspired and energized with
dreams of new fabrics and products spinning in my head and
admiration for the talented and enthusiastic people in the quilting
Note: Ellie is president of Ellie Joos & Associates, a
marketing, pr, and product development firm. To read Ellie's reports
on other industry-related shows, click on the titles in the
right-hand column. To contact Ellie call 908-459-9269 or email email@example.com.
To read previous Scene & Heard columns, click on the titles in
the right-hand column.