Challenges, problems, and triumphs
-- from a manufacturer's perspective.
Advice to Vendors
Common sense, please!
by Name Withheld (September 4, 2006)
1. Can we get past the fact that you donít like
designers using your competitors' products with yours? The more
product a designer uses, the more product is going to get sold! Why
not layer Ranger ink, Colorbox ink, and Jacquard ink Ė it just
might present the next great craze in the industry! Iím personally
waiting to see a project done using every kind of die cut on the
market! Might make me want to purchase every system out there.
2. Back Orders. Geez. can we plan? Can we just put a
five-year plan in place and stick with it? Can we look at industry
trends (read CLN) and at least try to have inventory in stock? We
KNOW retailers are going to place orders at or after trade shows.
Letís have it in stock Letís ship it out while they are AT the
trade show. Letís have it on the shelves in their stores by the
time the get back. Wow Ė what a concept!
3. Quit trying to sell your business. Focus on what you can
do to grow your business, make your product better, and meet the
needs of your customers. If you have a great product, yes, someone
may make you an offer you canít resist, but letís focus on
making your product the best product on the market.
4. Be honest. My goodness, how hard is that? When you make
something, stand behind it.
5. Why would any company run out of time to print press
releases for the press room? Poor planning? Lack of staff? Unable to
use a temporary service?
(Note: The author scolds retailers and designers, too.
Click on "Benny
Da Buyer" and Designing
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