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Phone: 785-760-5071
Email: mike@clnonline.com


 


Challenges, problems, and triumphs -- from a manufacturer's perspective.

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Advice to Vendors

Common sense, please!

by Name Withheld (September 4, 2006)

1. Can we get past the fact that you donít like designers using your competitors' products with yours? The more product a designer uses, the more product is going to get sold! Why not layer Ranger ink, Colorbox ink, and Jacquard ink Ė it just might present the next great craze in the industry! Iím personally waiting to see a project done using every kind of die cut on the market! Might make me want to purchase every system out there.

2. Back Orders. Geez. can we plan? Can we just put a five-year plan in place and stick with it? Can we look at industry trends (read CLN) and at least try to have inventory in stock? We KNOW retailers are going to place orders at or after trade shows. Letís have it in stock Letís ship it out while they are AT the trade show. Letís have it on the shelves in their stores by the time the get back. Wow Ė what a concept!

3. Quit trying to sell your business. Focus on what you can do to grow your business, make your product better, and meet the needs of your customers. If you have a great product, yes, someone may make you an offer you canít resist, but letís focus on making your product the best product on the market.

4. Be honest. My goodness, how hard is that? When you make something, stand behind it.

5. Why would any company run out of time to print press releases for the press room? Poor planning? Lack of staff? Unable to use a temporary service?

(Note: The author scolds retailers and designers, too. Click on "Benny Da Buyer" and Designing Perspectives. Agree or disagree with the author's comments? Email your thoughts to CLN at mike@clnonline.com. To read previous "Vinny" columns, click on the titles in the right-hand column.)

xxx

 

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