The trends, the issues, and productive business
Scrapbook Etc. Readers Speak Out
They are sad and angry.
Staff Report (May 21, 2011)
(Note: The following are excerpts of
comments from Scrapbooks Etc. readers on the SBE blog.)
1. "I am terribly sad to hear this news!
A chance meeting with a Scrapbooks Etc. issue in the Wal-Mart
check out lane in 2000 is what introduced me to this wonderful
2. " NO! Not you too! What is happening
to the scrapbook industry as a whole? Where is it going? Is it dying
because of the digital revolution?"
3. " So sad to hear this. Quilting gets
to keep a magazine but scrapbooking doesn’t it? I don’t get it." (Note:
Meredith will continue to publish a quilting magazine.)
4. "I am sick about this!! I started
scrapbooking after being inspired by an issue of Scrapbooks, Etc.
in 2001. It changed my perspective of scrapbooking and has been a
driving influence in what is now a huge part of my life."
5. "Hate it but not surprised."
6. "It would seem that quilting
customers are spending more than scrapbooking customers. Therefore
the quilting manufacturers/businesses are willing/able to spend more
on advertising. Advertising, rather than subscribers, is the life
blood of magazine publishing. Without the advertising, there is no
magazine. It is sad, but the attraction to close-outs and
off-branded “bargains” within scrapbooking has been hard to miss."
7. "It's hard to believe that the
forecast sees no future in continuing this periodical when
scrapbooking is a 2+ Billion dollar industry, when there are 350,000
subscribers, and when competition is little to none in the
8. "You will be missed, but as the
publisher of a magazine myself, I completely understand the
9. "Here in Puerto Rico there is a very
strong and large scrapbooking market and it is very sad to hear
10. "I realize there is so much content
online but I for one love having a magazine to look at and read
through! I am on a computer all day for work and it's the last thing
I want to do at home for my hobby!"
11. "I got pulled into this hobby
against my better judgment and now that I am totally addicted slowly
but surely the market is disappearing!"
12. "I do hope this is just someone
misreading the market place and not a continuing trend. Those of us
who love scrapbooking and paper crafting are not feeling the love
returning from the publishing sectors."
13. "Unfortunately many of the magazines
made the mistake of going with 'Creative Teams' instead of using
reader submissions like they did when they started. It used to be
exciting to flip through an issue and see if a friend was featured,
or to see your own layout in there. At one point I subscribed to 4
different scrapping magazines…..and then slowly they all started to
look the same. Same people month after month."
14. "Remind me to cancel my other
15. I think the scrapbooking craze
peaked a few years ago. I think the scrapbooking industry over
saturated itself with too many products to choose from. I really
wish the companies hadn't done that because they took a nice family
oriented hobby and turned it into big business."
16. "I personally think scrapbooking is
the one craft that will continue to grow as people will always
treasure their family pics and will continue to want to preserve
17. I cannot believe how many obnoxious
people are making rude comments about 'them.' If you ever worked in
the business world, you would understand that no one was trying to
scam you to renew your subscription (they pay an outside company to
handle that), and you have no clue what kind of subscription base it
takes for a magazine to be PROFITABLE."
(Note: To read all of the reader