The industry as seen by top designers.
How To Sell Your Greeting Card Creations ...
... without having to print them.
Staff Report (April 2, 2007)
(Note: CLN came across this press release and thought it
offered some interesting opportunities for crafters, painters, and
cardmakers. Here's an edited version.)
Greeting Card Universe Revolutionizing the Paper Greeting Card
Poised to transform the eight billion dollar paper greeting card
industry long dominated by two major players, American Greetings and
Hallmark, BigDates Solutions (BigDates) launches
In the first 30 days of operation GCUniverse has already
attracted over 70 artists boasting over 1,000 cards. By summertime
GCUniverse expects to offer over 5,000 unique cards, far surpassing
the selection in card stores today. BigDates CEO Nasser Gaemi
asserts, "GCUniverse will quickly become the largest online
greeting card store offering a limitless selection of 'direct from
the artist' cards."
BigDates operates GCUniverse and is the leader in third party
Reminder Service Solutions powering the gift reminder services at
leading retailers such as Lillian Vernon, Barnes & Noble.com,
and Overstock.com. Gaemi states "GCUniverse empowers card
artists to cost effectively connect with buyers. It differs from
sites like CafePress.com and Zazzle.com by specializing in paper
greeting cards and most importantly by proactively marketing
GCUniverse cards via reminders -- putting the right cards in front
of the right people at the right time."
GCUniverse makes it possible for essentially any freelance artist
to sell paper greeting cards online and earn an unconventional 50
cents per card sold. With little effort and zero fees artists can
create online storefronts featuring their cards within minutes.
"I used to sell my greeting cards on CafePress. My
GCUniverse store was so much easier and quicker to set up.
GCUniverse is a 10+" contests artist Christine Quimby.
Using print-on-demand technology GCUniverse can print virtually
any art on a paper greeting card, by the thousands or one card at a
time. Priced at $2.49 plus postage per card, artists can even afford
to stock their own card inventories.
"Artists can put greeting cards out there without the
printing expense overhead. GCUniverse is easy to use, my shop simple
to set up, and the staff interested in feedback," says artist
Great content is crucial but marketing is king. In addition to
being a card shopping destination site, GCUniverse cards are
marketed across the network of "powered by BigDates
Solutions" reminder services sending millions of welcomed
reminders to a rapidly growing user base. Timely email reminders
include suggestions of appropriate GCUniverse paper greeting cards
as well as gift and free eCard suggestions.
Leveraging Web 2.0 functionality GCUniverse brings the ultimate
user experience to artists and card shoppers. For example, artists
can showcase their cards on their own blog or website with the
GCUniverse Card Widget, a mini-rolling demo of the artist's cards
that links card shoppers to the artist's storefront.
"It's a no-cost, no risk proposition for artists. Their
enthusiasm has been phenomenal. They're very appreciative to have a
free service to showcase their art and sell in miniature. We are
improving the site guided by their suggestions. It's really a
service that they can call their own," says Mindy Rosso,
BigDates V.P. of Marketing. "In a manner of speaking we've
opened the doors for shoppers to experience the largest, most
convenient and unique greeting card store in town."
(Note: Visit www.greetingcarduniverse.com.)