A view of the industry through the
eyes of independent and chain retailers.
Are You Ready for Record Halloween Sales?
Thirteen ways to make it happen.
by Rich Kizer & Georganne Bender (October 4, 2010)
Have you seen the movie, Joe's Apartment? It’s
about a guy named Joe who moves to New York City from his
Halloween is the second biggest
retail holiday; will you get your piece of this important holiday
sales pie? According to NRF’s 2010 Halloween Consumer Intentions
and Actions Survey, there’s plenty of opportunity: 148 million
Americans will partake in some sort of celebration; 40.1% – that's 4
out of 10 people – plan to dress up (the highest percentage in the
NRF's survey’s history!); and 11.5% of shoppers say they'll dress up
their pets. Great news for retailers!
(Note: Read the NRF
2010 Halloween Consumer Intentions and Actions Survey
By now your sales floor should
be set to full-on Halloween. Just in case there's still room on your
events and promotions calendar, here are 13 spooky ideas to help you
Halloween Party Open House. Hold the event in early October and
provide demonstrations of how to make party invitations,
decorations, and more. Customers who wear a costume get a discount
Bob for Discounts. Set up a traditional apple bobbing station, but
attach different colored ribbons to apple stems. Each color
represents a different discount.
Trick-or-Treat Street. Parents are looking for alternatives to
traditional trick-or-treating. Provide a safe environment by
partnering with the other stores in your area with games, crafts,
and, of course, candy.
Scarecrow Contest. Get your staff in the holiday mood by having each
department create a scarecrow with just items from their section of
the store. Set them out for customer judging.
Pumpkin Decorating Contest. Give away a limited number of pumpkins
in the week leading up to Halloween. (You can set a requirement for
receiving a free pumpkin. Buy a class, get a pumpkin. Any purchase
over $25 gets a free pumpkin, etc.) Set a deadline for customers to
return their creations, and let other customers vote for their
Bag Decorating Contest. Invite customers to make a creative
Guessing Jar. Place plastic spiders, eyeball marbles, or other
creepy items in a jar. Let customers guess how many are inside.
Halloween Safety Seminar. Check with your local police department
for trick-or-treating rules and safety tips, and then hold a free
seminar in your store. Be sure to talk about all your
glow-in-the-dark products that can add to costume safety.
Costume Contest. Hold a costume contest, but get creative with it.
Categories for judging could include Best Costume on a Pet (or
incorporating a pet); Best Homemade Costume; Best Use of Beads,
Sequins, and other Sparkles; Best Use of....
Mask Seminar. Invite a make-up artist to show how to make a creative
mask with face paints – an option that is safer than plastic masks.
Make it like a Mary Kay party – everyone gets their own mirror and
Adults-only Costume-making Open House. Halloween is enjoyed by
adults just as much as kids. Host an event to show off a variety of
costumes they can make with items from your store.
Crop. Help your scrapbooking customers get their pages all set up
for those costume photos by creating their pages in advance. Or
invite customers to come in to have their costume photos taken in
your store; then they return later to pick up the pics and crop
Take advantage of Twilight and Harry Potter
mania. Host Twilight and/or Harry Potter events in
your store. Both of these series are big with fans of all ages.
Click to learn more about Twilight here:
Click to learn more about
Harry Potter click
Need even more ideas? Give us a
(Note: Rich and Georganne will be speaking at the iHobby Expo Oct. 21 Visit
www.ihobbyexpo.com which has a video on the on the front
page. They will also speak at the Quilt Market
this month. ("Re-Imagine, Re-Create and Re-Invent Your Retail
Store" Fri., Oct. 29, 11:50 am -12:20 pm, and "Are Your Promotions Causing Commotions?"
Fri., Oct. 29, 12:25 pm - 12:55 pm. Both are in Rm. 381 A&B.). The
sessions are sponsored by American Quilt Retailer. Their complimentary consulting sessions
are already filled. Visit
Meetings & Conventions
magazine took a survey of meeting planners asking them to name their
favorite speakers/keynote presenters – and Kizer & Bender make the
list, along with such luminaries as Dr. Stephen R. Covey, Mike Ditka,
Bill Gates, Rudy Giuliani, Doris Kearns Goodwin, Jay Leno, Colin
Powell, and others.
To read previous columns, click on the titles in the right-hand
KIZER & BENDER Speaking!
Keynotes | Seminars | Consulting | Store Design
103 North 11th Ave., Ste. 206,
St. Charles, Illinois 60174
Phone: 630-513-8020 | 24/7 Mobile: 708-347-2682 Fax: 630-513-8098
COPYRIGHT KIZER & BENDER 2009. ALL RIGHTS RESERVED