The trends, the issues, and productive business
CHA's Digital Imaging Seminars
Digital and imaging programs for retailers –
by Craft & Hobby Association (December 5, 2005)
(Note: The digital photograph is here to stay – and that
changes the needs and interests of consumers and presents new
challenges for retailers and manufacturers. What follows is a list
of digital-related seminars to be held during CHA show in Las Vegas
Jan. 30 - Feb. 2. For a complete list of events and to register and
order tickets, visit www.chashow.org.)
Event #D10: Digital Photo Memories and Retail: How to Tap into
and Profit from the Convergence of Paper and Technology ...
Linda Malek, LJM Associates ... Tues., Jan. 31, 4:00 – 5:30 pm
Digital imaging has become a driving force in the economy and
scrapbooking and paper crafts today. Understanding the technology
will allow you to better drive sales and profits in your stores. You
will hear from experts about what’s new in digital cameras,
scanners, printers, photo kiosks, and software, You’ll learn how
you can profit from helping your customers input, archive, restore,
print, and display their digital images. You will learn how paper
and technology combined can create incremental opportunities for
revenue – for selling digital services, developing digital
scrapbooking classes, and reselling digital products – for
existing and new customers.
Event #D11: Scrapbooking’s Transition to the Digital Age ...
Jannette Hanna, Scrapbook Preservation Society ... Sun., Jan. 29,
10:00 – 11:30 am
Participants will learn about the various types of digital prints
and their preservation qualities. Tips on how to select long-lasting
digital print systems will be given as well as storage and handling
recommendations. In addition, techniques for the preservation of
digital image files will be explained.
Event #D12: Basic Scrapbook Preservation for Retailers ...
Jannette Hanna & Al Thelin, Scrapbook Preservation Society,
Sun., Jan. 29, 1:00 – 2:30 pm
Learn the basic ideas behind scrapbookpreservation in a class
tailored for retailers, including the causes of album and photo
decay and how to stop them. Common advertising terms: acid-free,
lignin-free, PVC-free, and photo-safe will be explained. Important
questions to ask your suppliers will be discussed. Tips on proper
album storage and preserving paper memorabilia will also be given.
Event #D13: Preservation Issues for Manufacturers ... Dan
Burge & Peter Ouyang, Scrapbook Preservation Society ... Sun.,
Jan. 29, 5:30 – 7:00 pm
Learn the basic ideas behind scrapbook preservation in a class
tailored for manufacturers. This includes what makes albums and
photos decay and how to stop it. The common advertising terms:
acid-free, lignin-free, PVC-free and photo-safe will be explained,
and ISO standards for product performance and composition will be
reviewed. A review of ASTM toxicity standards will also be included.
Event #D14: A Picture is Worth a Thousand Revenue
Opportunities: How to Profit from the Digital Print Market ...
Lynda Falby and Cliff Reeves, Sony Electronics ... Wed., Feb. 1,
4:00 – 5:30 pm
Learn how you can profit from the exploding digital print market
with a digital photofinishing kiosk! Learn how to draw in new
customers and keep your current customers coming back by becoming a
digital print destination.
(Note: To read previous "Memory" columns, click
on the titles in the right-hand column.)