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The trends, the issues, and productive business strategies.

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CHA's Digital Imaging Seminars 

Digital and imaging programs for retailers – and vendors.

by Craft & Hobby Association (December 5, 2005)

(Note: The digital photograph is here to stay – and that changes the needs and interests of consumers and presents new challenges for retailers and manufacturers. What follows is a list of digital-related seminars to be held during CHA show in Las Vegas Jan. 30 - Feb. 2. For a complete list of events and to register and order tickets, visit www.chashow.org.)

Event #D10: Digital Photo Memories and Retail: How to Tap into and Profit from the Convergence of Paper and Technology ... Linda Malek, LJM Associates ... Tues., Jan. 31, 4:00 – 5:30 pm

Digital imaging has become a driving force in the economy and scrapbooking and paper crafts today. Understanding the technology will allow you to better drive sales and profits in your stores. You will hear from experts about what’s new in digital cameras, scanners, printers, photo kiosks, and software, You’ll learn how you can profit from helping your customers input, archive, restore, print, and display their digital images. You will learn how paper and technology combined can create incremental opportunities for revenue – for selling digital services, developing digital scrapbooking classes, and reselling digital products – for existing and new customers.

Event #D11: Scrapbooking’s Transition to the Digital Age ... Jannette Hanna, Scrapbook Preservation Society ... Sun., Jan. 29, 10:00 – 11:30 am

Participants will learn about the various types of digital prints and their preservation qualities. Tips on how to select long-lasting digital print systems will be given as well as storage and handling recommendations. In addition, techniques for the preservation of digital image files will be explained.

Event #D12: Basic Scrapbook Preservation for Retailers ... Jannette Hanna & Al Thelin, Scrapbook Preservation Society, Sun., Jan. 29, 1:00 – 2:30 pm

Learn the basic ideas behind scrapbookpreservation in a class tailored for retailers, including the causes of album and photo decay and how to stop them. Common advertising terms: acid-free, lignin-free, PVC-free, and photo-safe will be explained. Important questions to ask your suppliers will be discussed. Tips on proper album storage and preserving paper memorabilia will also be given.

Event #D13: Preservation Issues for Manufacturers ... Dan Burge & Peter Ouyang, Scrapbook Preservation Society ... Sun., Jan. 29, 5:30 – 7:00 pm

Learn the basic ideas behind scrapbook preservation in a class tailored for manufacturers. This includes what makes albums and photos decay and how to stop it. The common advertising terms: acid-free, lignin-free, PVC-free and photo-safe will be explained, and ISO standards for product performance and composition will be reviewed. A review of ASTM toxicity standards will also be included.

Event #D14: A Picture is Worth a Thousand Revenue Opportunities: How to Profit from the Digital Print Market ... Lynda Falby and Cliff Reeves, Sony Electronics ... Wed., Feb. 1, 4:00 – 5:30 pm

Learn how you can profit from the exploding digital print market with a digital photofinishing kiosk! Learn how to draw in new customers and keep your current customers coming back by becoming a digital print destination.

(Note: To read previous "Memory" columns, click on the titles in the right-hand column.)



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Memory, Paper & Stamps Recent Columns...
SCRAPBOOK ETC, READERS SPEAK OUT; They are sad and angry.

WHAT TO DO ABOUT SCRAPBOOKING; Return to preserving memories and other suggestions.

WHAT TO DO ABOUT SCRAPBOOKING; Reconnect with its roots: printing photos and preserving family legacies.

THE STATE OF SCRAPBOOKING IN MICHIGAN; And probably everywhere else.

WHAT'S HAPPENED TO SCRAPBOOKING; Why it's not what it was.

WHY SCRAPBOOKING NEEDS A NEW WAY TO MARKET OUR PRODUCTS; An invitation to an informative seminar.

BUSINESS TRENDS AT THE CHA SUMMER SHOW; Adjusting to the tight economy.

THE SECOND HALF OF '09: SCRAPBOOKING; Challenges...and opportunities.

RETAILERS COMMENT ON THE STATE OF SCRAPBOOKING; Is the demise of Memory Makers a sign of scrapbooking's decline, or a decline in advertising?

PAPER VS. DIGITAL OR...Is there a profitable middle ground?

Q. & A. ABOUT PRESERVATION; Preserving newspaper articles in scrapbooks, and other useful tips.


SIXTEEN WAYS TO ATTRACT NEW CUSTOMERS; If each method attracted 20 new customer...

WHAT'S HAPPENING TO SCRAPBOOKING? The digital world is changing the category and the consumer.

A PHOTO/SCRAP STORE CHANGES COURSE; Offering digital services rather than scrapbook supplies.

PROBLEMS IN SCRAPBOOKING...Will only be solved by cooperation.

A SCRAPBOOK SHOP HOP: AN INNOVATIVE MARKETING STRATEGRY FOR 2008; The nuts and bolts, and why they produce results.

UNAPPRECIATED LOYALTY; Why many devoted scrapbookers are angry.

CONSUMERS RESPOND; Anger, misunderstanding, and thought-provoking comments...

CHALLENGE #1: INSPIRING CONSUMERS TO PRINT PHOTOS; Interesting advice and comments from CLN readers.

STOP WORRYING ABOUT DIGITAL SCRAPBOOKING...And worry about printing photos instead.

PMA SPEAKS OUT; On trade shows, scrapbooking and more.



A SCRAPBOOKER'S IMPRESSIONS OF CHA'S WINTER SHOW, 2007; A step in the right direction.

CRAFTER'S HOME: BIG PLANS, NEW PERSONNEL; All designed to help independents and grow the category.

PREDICTIONS FOR 2007; Further consolidation and new opportunities.

WE NEED HOG WILD CRAZY CUSTOMERS; They're our best customers, but they morph into no-so-good customers.

SCRAPBOOKING IN 2010; Sound advice for retailers and vendors to survive and prosper in the next four years.

DIGITAL OR HARD-COPY SCRAPBOOKS? Is one better than the other? Or is there a "best of both worlds" solution?

WILL SCRAPBOOKING FADE LIKE OTHER TRENDS? No! Yes! And maybe it's a moot point, say subscribers.

THE SCRAPBOOK WARS: A REPORT FROM THE TRENCHES; Clearance sales and short-sighted vendors make a tough business tougher.

CHA's DIGITAL IMAGING SEMINARS; Digital and imaging programs for retailers -- and vendors.

TECHNIQUE OR STORYTELLING? Techniques enhance memories by appealing to more senses.

WHO'S TO BLAME WHEN A STORE CLOSES? Outside competition? Or something else?

THE STATE OF SCRAPBOOKING; Readers react to the thought provoking comments by Crafters Home's Shane Cullimore.

CRAFTERS HOME'S SHANE CULLIMORE SPEAKS OUT; Thought provoking analysis of how scrapbooking is changing.

WHAT'S HAPPENING TO SCRAPBOOKING? Readers offer complicated, tough answers.

WHY INDEPENDENTS AREN'T MORE "LOYAL" TO SMALL VENDORS; Large vendors: Can't live with 'em, can't live without 'em.

THOUGHTS FROM AN EX-SCRAPBOOK RETAILER; Who's to blame? Not the chains, but vendors?

THE PAPER CHASE; Too much paper, there are more profitable products to stock.

MERCHANDISING MATTERS; Advise to vendors on packaging and racks.

INCREASING THE SIZE OF THE PIE; Attracting newcomers by creating an identity.

SCRAPBOOKING IS APPEALING TO THE WRONG MARKET; We aren't keeping it inviting to newcomers.

THE STATE OF SCRAPBOOKING AND INDEPENDENTS; The new leader of Crafters Home speaks out on what's right -- and what's wrong -- with retailing in 2005.

DO WHAT YOU'VE ALWAYS DONE; The scrapbook industry is in trouble! Some possible solutions.

MORE WAYS TO TURN A CRAFTER INTO A SCRAPBOOKER; Bring the message to the consumer, use consultants, and don't call it "scrapbooking."

TURNING A CRAFTER INTO A SCRAPBOOKER; Strategies to attract the doubters.

GREAT BRITAIN: GETTING CRAFTIER BY THE DAY! Scrapbooking is growing, but card making is king.

LEARNING FROM ANOTHER MARKET FOR SCRAPBOOKING; Gaining a broader perspective on your business.

THE STATE OF SCRAPBOOKING; Interview with Crafter's Home President Norm Carlson.

CHARACTERISTICS OF A HARDCORE SCRAPPER; And how to keep her coming back for more.

PROBLEMS LOOM FOR SCRAPBOOK RETAILERS...But there are some common sense solutions.


AN INTERVIEW WITH SUE DIFRANCO; Candid talk on the state and future of scrapbooking.

NEW YEARS RESOLUTIONS FOR SCRAPBOOK RETAILERS; Strategies to make 2004 more profitable and enjoyable.

PAPER:THE NEW FOUNDATION; Allows scrapbookers to go beyond scrapbooking.

INTERVIEW WITH SANDRA JOSEPH; Blunt talk about challenges, trends, and the future.


SCRAPBOOKING STILL SHOWING STRONG GROWTH; New study pegs market at $1.2 billion.

SCRAPBOOK RETAILERS & CRAFTER'S HOME; How joining forces can help independents survive and prosper

SO, WHO'S AFRAID OF MICHAELS?; It's way, way too early to panic.