Kate's Collage
"Vinny Da Vendor"
"Benny Da Buyer"
Kizer & Bender
Memory, Paper & Stamps
Category Reports
Designing Perspectives
Scene & Heard

Creative Leisure News
306 Parker Circle
Lawrence, KS 66049
Phone: 785-760-5071
Email: mike@clnonline.com


The trends, the issues, and productive business strategies.

Printer Version

Paper Vs. Digital Or ...

... Is there a profitable middle ground?

Ask most scrapbookers, and many of the shops who serve them, to define themselves, and they will say there are two camps traditional paper scrappers and those who work digitally. But there is common ground. Hybrid scrapbooking offers a harmony of traditional and more modern techniques, enabling crafters of all backgrounds to experiment with different techniques.

With digital scrapbooking, crafters get the flexibility of being able to try many different designs without wasting physical materials. There's no clean-up or storage space needed for all of the bits and supplies. With digital creations, crafters also have the option of sharing their work online via e-mail or social networking sites such as Facebook, MySpace or DaisyTrail (www.daisytrail.com).

Traditional scrapbooking, however, is a craft with a rich history. Preserving memories and materials in a handcrafted layout is a very tactile, emotional experience. Physical scrapbooks can utilize materials from your life, such as ticket stubs and greeting cards, and can be given to loved ones to mark special occasions and passed down through generations.

Hybrid scrapbooking is a great activity for people who want to enjoy the advantages of the digital world but who also want to add real-life pizzazz to their layouts with embellishments, glitter, and other materials. The results of hybrid scrapbooking are often richer and more vibrant than pages using a single technique. It is a great way to encourage a younger generation of crafters to try out their own designs particularly as more youths embrace social networking web sites that encourage creation of profile pages that are akin to personal scrapbooks.

To make a hybrid page, a scrapbooker can begin by using software such as Digital Scrapbook Artist (www.serif.com/scrapbook) which boasts a unique combination of creativity and ease of use. With the program, crafters can alter every item, piece of text or photos, right on the page, and any piece of memorabilia, such as menus, badges, or swatches of fabric can be scanned and saved as a digital image to be included on a page. Once the page is printed, the scrapper can break out the glue and go to work affixing embellishments from rhinestones or stickers to personal souvenirs such as business cards or postcards.

Retailers and distributors do not have to move away from offering traditional paper craft products to embrace the digital movement. Promoting hybrid scrapbooking can be a natural way to launch sales of digital scrapbooking software programs and a smooth way to boost the profiles of other existing lines of materials such as cardstock, ribbon, glitter, specialized scissors, and books. Serif also offers its Preferred Retailer Program (www.serif.com/sprp), which provides members with cash-back incentives, marketing materials, and other resources to help them attract and retain digital scrapbooking customers.

By blending traditional and digital practices, scrapbookers can explore new horizons in creativity, and retailers and distributors can find new opportunities to introduce and expand their lines.

(Note: Ashley Hewson is sales director at Serif and was directly involved with the creation of Digital Scrapbook Artist. For more information, visit http://www.serif.com/scrapbook and watch for Serif's online community for scrapbookers, which is currently in beta. To comment on the article, email your thoughts to CLN at mike@clnonline.com



horizontal rule

horizontal rule


Memory, Paper & Stamps Recent Columns...
SCRAPBOOK ETC, READERS SPEAK OUT; They are sad and angry.

WHAT TO DO ABOUT SCRAPBOOKING; Return to preserving memories and other suggestions.

WHAT TO DO ABOUT SCRAPBOOKING; Reconnect with its roots: printing photos and preserving family legacies.

THE STATE OF SCRAPBOOKING IN MICHIGAN; And probably everywhere else.

WHAT'S HAPPENED TO SCRAPBOOKING; Why it's not what it was.

WHY SCRAPBOOKING NEEDS A NEW WAY TO MARKET OUR PRODUCTS; An invitation to an informative seminar.

BUSINESS TRENDS AT THE CHA SUMMER SHOW; Adjusting to the tight economy.

THE SECOND HALF OF '09: SCRAPBOOKING; Challenges...and opportunities.

RETAILERS COMMENT ON THE STATE OF SCRAPBOOKING; Is the demise of Memory Makers a sign of scrapbooking's decline, or a decline in advertising?

PAPER VS. DIGITAL OR...Is there a profitable middle ground?

Q. & A. ABOUT PRESERVATION; Preserving newspaper articles in scrapbooks, and other useful tips.


SIXTEEN WAYS TO ATTRACT NEW CUSTOMERS; If each method attracted 20 new customer...

WHAT'S HAPPENING TO SCRAPBOOKING? The digital world is changing the category and the consumer.

A PHOTO/SCRAP STORE CHANGES COURSE; Offering digital services rather than scrapbook supplies.

PROBLEMS IN SCRAPBOOKING...Will only be solved by cooperation.

A SCRAPBOOK SHOP HOP: AN INNOVATIVE MARKETING STRATEGRY FOR 2008; The nuts and bolts, and why they produce results.

UNAPPRECIATED LOYALTY; Why many devoted scrapbookers are angry.

CONSUMERS RESPOND; Anger, misunderstanding, and thought-provoking comments...

CHALLENGE #1: INSPIRING CONSUMERS TO PRINT PHOTOS; Interesting advice and comments from CLN readers.

STOP WORRYING ABOUT DIGITAL SCRAPBOOKING...And worry about printing photos instead.

PMA SPEAKS OUT; On trade shows, scrapbooking and more.



A SCRAPBOOKER'S IMPRESSIONS OF CHA'S WINTER SHOW, 2007; A step in the right direction.

CRAFTER'S HOME: BIG PLANS, NEW PERSONNEL; All designed to help independents and grow the category.

PREDICTIONS FOR 2007; Further consolidation and new opportunities.

WE NEED HOG WILD CRAZY CUSTOMERS; They're our best customers, but they morph into no-so-good customers.

SCRAPBOOKING IN 2010; Sound advice for retailers and vendors to survive and prosper in the next four years.

DIGITAL OR HARD-COPY SCRAPBOOKS? Is one better than the other? Or is there a "best of both worlds" solution?

WILL SCRAPBOOKING FADE LIKE OTHER TRENDS? No! Yes! And maybe it's a moot point, say subscribers.

THE SCRAPBOOK WARS: A REPORT FROM THE TRENCHES; Clearance sales and short-sighted vendors make a tough business tougher.

CHA's DIGITAL IMAGING SEMINARS; Digital and imaging programs for retailers -- and vendors.

TECHNIQUE OR STORYTELLING? Techniques enhance memories by appealing to more senses.

WHO'S TO BLAME WHEN A STORE CLOSES? Outside competition? Or something else?

THE STATE OF SCRAPBOOKING; Readers react to the thought provoking comments by Crafters Home's Shane Cullimore.

CRAFTERS HOME'S SHANE CULLIMORE SPEAKS OUT; Thought provoking analysis of how scrapbooking is changing.

WHAT'S HAPPENING TO SCRAPBOOKING? Readers offer complicated, tough answers.

WHY INDEPENDENTS AREN'T MORE "LOYAL" TO SMALL VENDORS; Large vendors: Can't live with 'em, can't live without 'em.

THOUGHTS FROM AN EX-SCRAPBOOK RETAILER; Who's to blame? Not the chains, but vendors?

THE PAPER CHASE; Too much paper, there are more profitable products to stock.

MERCHANDISING MATTERS; Advise to vendors on packaging and racks.

INCREASING THE SIZE OF THE PIE; Attracting newcomers by creating an identity.

SCRAPBOOKING IS APPEALING TO THE WRONG MARKET; We aren't keeping it inviting to newcomers.

THE STATE OF SCRAPBOOKING AND INDEPENDENTS; The new leader of Crafters Home speaks out on what's right -- and what's wrong -- with retailing in 2005.

DO WHAT YOU'VE ALWAYS DONE; The scrapbook industry is in trouble! Some possible solutions.

MORE WAYS TO TURN A CRAFTER INTO A SCRAPBOOKER; Bring the message to the consumer, use consultants, and don't call it "scrapbooking."

TURNING A CRAFTER INTO A SCRAPBOOKER; Strategies to attract the doubters.

GREAT BRITAIN: GETTING CRAFTIER BY THE DAY! Scrapbooking is growing, but card making is king.

LEARNING FROM ANOTHER MARKET FOR SCRAPBOOKING; Gaining a broader perspective on your business.

THE STATE OF SCRAPBOOKING; Interview with Crafter's Home President Norm Carlson.

CHARACTERISTICS OF A HARDCORE SCRAPPER; And how to keep her coming back for more.

PROBLEMS LOOM FOR SCRAPBOOK RETAILERS...But there are some common sense solutions.


AN INTERVIEW WITH SUE DIFRANCO; Candid talk on the state and future of scrapbooking.

NEW YEARS RESOLUTIONS FOR SCRAPBOOK RETAILERS; Strategies to make 2004 more profitable and enjoyable.

PAPER:THE NEW FOUNDATION; Allows scrapbookers to go beyond scrapbooking.

INTERVIEW WITH SANDRA JOSEPH; Blunt talk about challenges, trends, and the future.


SCRAPBOOKING STILL SHOWING STRONG GROWTH; New study pegs market at $1.2 billion.

SCRAPBOOK RETAILERS & CRAFTER'S HOME; How joining forces can help independents survive and prosper

SO, WHO'S AFRAID OF MICHAELS?; It's way, way too early to panic.