Reports on shows, trends, and more
New York Home Textiles Show
The hottest fabrics, patterns, and more.
by Ellie Joos, Ellie Joos & Associates (March, 2004)
The trends in fashion are often the precursors for what we see in
home dec, and this show was a very clear example: what we shop for
in apparel influences the fabrics we choose for our homes.
Beautiful, lively, technicolor textiles and creative
embellishments, including embroidery and beadwork, were everywhere
in pillows, bedding, and even tabletop fabrics. The red family, from
lovely corals to tomato and fire engine red, were very strong, as
were pure, clean blue and lime green, accented by yellow. Very
pretty sherbet colors appeared in towels, which looked especially
refreshing in coordinated groupings of shades of colors displayed
together. There was some interesting fashion-influenced color
mixing: the use of chocolate brown and blue in pillows and bedding.
Fabrics and Patterns.
Silk and silk-type fabrics for bedding, window treatments, and
comfort clothing (from the several exhibitors at this show and the Extracts
show also taking place at the Javits Convention Center) were the top
fabrics. They are perfect "canvases" for the embroidery
and beading work.
The Lord of the Rings influence was also evident with great
textured mohair throws and sheepskin-type fabrics from several New
Zealand exhibitors. As for patterns, dots in bright colors, animal
prints, and large florals, either tropical types or vintage looking,
appeared strong, and I saw some bold graphic prints for pillows.
Taking its cue from the quilt and craft market, IL Fiore has a
line called My Photo Pillow which will transform their
customers' photos into pillows, purses, and wall hangings. Lace,
another fabric that's also a trend in fashion, appeared in colors of
pink, sage, aqua, and pale gold in pillows and window treatments
from Bella Notte Linens. Mogu America's TouchSensation
spandex fabric was used for the company's fantastic, brightly
colored "squishy" pillows.
I saw some gorgeous placemats and napkin rings embellished with
beads or shells, and some unusual feathered placemats attracted
attention. As I stopped to admire some of the beaded mats, I
overheard one buyer also admiring some of the large beaded placemats
saying, "It’s like your placemat’s a toy." By large I
mean, these were 1" beads wired together in rows to form the
The trend in aromatherapy and wellness is permeating bedding and
towels. One company used seaweed extracts in their wellness bed
linens, another highlighted the use of Aloe Vera in their bedding
products, and the IKT Corp. has the ultimate in bedding that is good
for you and the environment. Their electricity is generated by wind
power to make their bamboo and organic cotton beddings which have
natural deodorizing and antibacterial properties!!
The Extracts Show.
The exhibitors at this show display products for the growing
personal care/spa market. Aromotherapy is getting stronger with
candles, soaps, lotions, body washes – even writing pens – with
scents that will relax, rejuvenate, invigorate, relieve stress, etc.
Natural and organic products are getting stronger as are "cosmeceutical"
functional products to treat specific problems such as sun damage
and aging. Sales of products for the "tween" market are
expected to rise to $8 billion by 2008, so many manufacturers had
specific lines in cute, young colorful packaging. Not to be
forgotten, pet products are also gaining in popularity.
Note: An article in Gifts & Decorative Accessories magazine
reported that the Hispanic and Asian markets will grow to $1.9
billion by 2006. According to G&DA, Hispanic consumers
are more interested in natural and organic products, and spend more
than the average consumer on such items.
Note: Ellie is president of Ellie Joos & Associates, a
marketing, pr, and product development firm. To read Ellie's reports
on other industry-related shows, click on the titles in the
right-hand column. To contact Ellie call 908-459-9269 or email firstname.lastname@example.org.