Reports on shows, trends, and more
Memorytrends Product Report
The show was smaller but....
by Ellie Joos (October 1, 2007)
The Memorytrends show was smaller than past shows due to
the upcoming "co-location" with the Photo Marketing Assn.
show next January. For attending buyers this presented an
opportunity to see new products in a less hectic environment. For me
as well; I saw new products that were introduced at this show as
well as several things I missed at the summer CHA show.
There are a number of shows that address organization, so
organizing products caught my eye:
Creative Options, a division of Plano Molding Company. The
colorful, fashion-right colors are smartly designed to appeal to
crafters, beaders, and scrapbook customers, as well as anyone else
looking for good design in organizers. Stow N' Go(tm) molded
plastic systems provide multiple options, as do the soft-sided cloth
and faux-leather products in great colors and dot or stripe
Stone Creek Creations. Creator of the Krafter's Komfycush(tm) a
brightly colored seat cushion with multiple pockets for supplies,
magazines, etc., introduced the KP Mini organizer,
4"x4" with an attaching spinner bottom, perfect for desk
or worktable tops and coordinates with other KP tote products. www.stonecreekcreations.com.
Notions Marketing. Presented Mackinac Moon, a line of
organizing products from rolling totes to open-top totes, table
organizers, and shoulder strap carriers in trendy chocolate brown
accented with pink or blue. www.notions-marketing.com.
Quick Kutz. This industry leader was positioned right up front
and generated a lot of activity demonstrating its Silhouette™,
digital craft cutter, and Revolution, a sleek, tabletop
cutter that can cut 4" dies that easily snap into place on the
magnetic platform. www.quickutz.com.
Acme United Corporation. This division of Westcott, which was
founded in 1872, introduced the its Blooms(tm) Laser Rulers in several
vibrant colors. The ruler has a moveable laser beam that reaches
across a 12" layout; perfect for layouts and journaling, it can
also be angled and labeled with English and Metric scales.
Memories & Treasures. Presented its new ez Cutter and
shape-cutting system, which consists of the ez Cutter, the
only swivel knife with retractable blades for safe handling and
storage, and unbreakable polypropylene template sheets. www.myezcutter.com.
Marvy Uchida. Offered a super hotwire foam cutter crafting tool
that can cut blocks as thick as 5"x5"; the Paper Trimming
Buddy(tm) can create decorative edges; and the Clever Lever Craft
Punch is now in four sizes for scalloped shapes. www.uchida.com
Zutter Innovative Products. To accompany its Bind-it-All
bookbinding tool, is Bound 2 Bind, a special techniques book
for additional creative ideas. www.binditall.com.
Purple Cows(r). Offered several great cutters, including the Easy
Cutter and Laminator and the easy trimmer and Personal Rotary
Trimmer to add the finishing touch to projects, photographs, with a
choice of cutting blades -- straight, wavy, and perforating. www.purplecows.net.
Technologies to Remember. Speakin’ Up(tm) is a 30-second
voice recorder that can be embellished with paints, inks, and
stamps, and stores messages on a memory chip – perfect for
personalizing a page, frame, card or ornament. www.mypagestalk.com.
Tilano Decorative Products. The creators of systems to transfer
photos to tiles presented Chalk it Up, new chalkboard paint in 10
fun colors that can turn any paintable surface into a chalkboard;
the company also presented ChalkBlox Kits and Kids
Decorative ChalkBlox Kit consisting of two 8"x8" tiles with
paints and brush. www.tilanofresco.com.
Hahnemuhle. This 420-year-old manufacturer of paper products for
art and technical applications launched its line of Art Print papers
in five textures for the scrapbooking and craft market. www.hahnemuhle.com.
Tim Holtz. Well known for creative products, look for his
Grungeboard, "a compressed, flexible sheet of dingy material
that can be painted, inked, sanded, hammered, or grunged." www.productperformers.com.
Dezignz by Dezda. A new exhibitor, this former elementary school
teacher presented her line of very colorful and artsy papers with
swirls, dots, brush strokes, and other stylized motifs. www.dezignzbydezda.com.
My Mind's Eye(tm). The Bohemia(tm) collection in several
beautiful, coordinated groupings included many embellishments as
well. The Out & About(tm) line is another collection of
striking patterned papers with pre-cut accessories sheets and
matching accent buttons. Also, the line of transfer titles in 60 new
designs in four popular themes. www.mymindseye.com.
S E I. Another leader in gorgeous papers presented the Jolie
Chocolat(tm) line of romantic florals, stripes, and allovers in
glitter paper, shimmer paper, foil paper, and embossed papers with
coordinating rub-ons, stickers, and other embellishments – and new
colors and patterns in velvet paper. www.shopsei.com.
Most vendors did report having a fairly good show. One question
that came up was of participating in the upcoming shows in January,
2008. Many seemed to be sitting on the fence regarding the new show
with its proximity to the CHA show in Anaheim.
(Note: Ellie is president of Ellie Joos & Associates,
a marketing, pr, and product development firm. To read Ellie's and
others' reports on other industry-related shows, click on the titles
in the right-hand column. To contact Ellie call 908-459-9269 or