Challenges, problems, and triumphs
-- from a manufacturer's perspective.
The Terri O Show Is Coming
Building industry sales by empowering
by Staff Report (February 4, 2008)
The Terri O Show will premiere online March 1 at www.aterrioshow.com,
just in time for National Craft Month. The show is hosted by Terri
Ouellette ("Terry O"), perhaps the best known crafter in
the country, thanks to her Emmy-award-winning television
appearances. She also serves as CHA's spokesperson and has for the
last five years, during which she has made countless appearances
demonstrating crafts on tv shows across the U.S. She has also served
as a spokesperson for Oreck, Corbins (owned by Bill Gates), Xyron,
RotoZip, and Cold Heat.
The first webisodes will include products from Spellbinders,
Fibre-Craft, and Rainbowrush, plus a project from I Remember When
and a variety of Terri O original designs.
CLN: Why an Internet show now?
OUELLETTE: The craft industry is going through one of its
cycles when things flatten out, waiting for the next hot trend. We
feel the consumer must be reached and motivated now. There are two
ways to increase business in this environment: attract new crafters
and inspire existing crafters to craft more. The easier of the two
is getting crafters crafting more, and this is a major goal of the
show. It's been said that if we can get existing crafters to do one
more project our industry will see some significant gains.
CLN: How exactly do you foresee this project working?
OUELLETTE: The show was created out of passion. I have such a
love of crafts and creativity and want to be able to share it with
those who want to craft and those who already do. With many years of
television experience I know how to make the product the star of the
show! Carol Duvall once told me, "You have the best of both
worlds – a passion for crafts and you know how to do TV."
The show is simple. I show people how to make something, how to
use a tool, or how to fix a craft dilemma, but – and this is a
biggie – it is done in a fun, easy-to-follow, non-technical style.
The challenge for today's manufacturers and retailers is that,
despite the number of craft-focused media outlets, there are very
few choices for them to affordably show the consumer how their
product works or how many uses their product might have. There are
also very few sites that know HOW to market to the consumer. This
show is for the consumer, but it is about the manufacturers.
CLN: Who demonstrates the product/project? You, or does the
manufacturer supply a "guest" who actually demonstrates
OUELLETTE: I do most of the projects. However, if a
manufacturer wants to include someone, then bring it on! The point
of the show is to show how fun and easy and useful the products are
so consumers will click over or go to a retail outlet and BUY the
product. The great thing about owning your own show is that you can
do whatever you want. We want it to be a Win-Win for everyone!
Remember, the product is the star.
CLN: How will you promote the site, once you have webisodes to
OUELLETTE: Well, as an online show, the idea is to use the
power of the Internet to market it and make it as easy as possible
for the consumer to "click to view." We'll promote
directly to registered ATerriOShow.com viewers via a regular
newsletter and Program Guide as well as through strategic on-line ad
placement. Along with our advertising partners, through niche and
mainstream media, there will also be a variety of crossover
marketing activities to insure we reach outside the traditional
CLN: You say the webisodes will have "focused advertising
messages." Do you mean commercials? If so, who supplies the
OUELLETTE: No. No commercials. All segments are sponsored. We
call it "infotainment." Each webisode is full of useful
information regarding a product or service of use to the consumer,
delivered in an entertaining format. What we do is give the
manufacturer or retailer the chance to have their product featured
in an editorial nature with all the benefits of advertising.
CLN: How long does a webisode stay on the site? Will there be an
OUELLETE: Each webisode will be featured and promoted twice
to our registered viewers, however it will remain on the site in our
ATerriOShow.com library for a minimum of one year.
CLN: What's the contact information? If a manufacturer is
interested in learning more, what should he/she do?
OUELLETE: A sponsorship would include the production and
featured broadcast of one original project segment up to 12 minutes
in length that would be featured for two weeks, and a variety of
additional features. There is special pre-launch pricing.
We will have a booth at the CHA show – #712. The staff includes
Howard Hoffman of Howard Hoffman Sales (cell:859-583-1978;
and Amy Romano of Amy & Co. (480-577-9989; firstname.lastname@example.org).